# Semrush integration

> SEO and competitive research API for keyword research, domain analytics, backlinks, and Google Ad campaign analysis.

- Authentication: apiKey

## Tools (37)

- **Backlinks Overview**: High-level backlink summary for a target (Authority Score, totals, follow/nofollow split).
- **Batch Comparison (Backlinks)**: Compare backlink profiles across multiple targets in one request.
- **Batch Keyword Overview**: Search volume, CPC, difficulty, and intent for up to 100 keywords in a single regional database.
- **Check API Units Balance**: Return the number of Semrush API units remaining on the authenticated account.
- **Compare Domains (Domain vs Domain)**: Side-by-side keyword overlap and gap analysis for up to five domains.
- **Get Ad Copies**: Retrieve unique paid-search ad copies (title, description, visible URL) Semrush has observed for a domain in a regional database.
- **Get Anchor Texts**: List anchor texts found on backlinks pointing to a target domain, subdomain, or URL.
- **Get Authority Score Profile**: Distribution of referring domains by Authority Score (0–100) for a target.
- **Get Backlink Competitors**: Competitors of a target based on shared backlinks and referring domains.
- **Get Backlinks**: Fetch individual backlinks pointing to a target domain, subdomain, or URL.
- **Get Broad-Match Keywords**: Find broad-match keywords and alternative phrasings related to a seed keyword.
- **Get Categories**: Content categories assigned to a domain, subdomain, or URL with 0–1 confidence ratings.
- **Get Categories Profile**: Content-category breakdown of the referring domains pointing to a target.
- **Get Competitors in Organic Search**: Domains a target competes against in Google organic search, ranked by shared keywords.
- **Get Competitors in Paid Search**: Domains a target competes against in Google paid search, ranked by shared paid keywords.
- **Get Domain Ad History**: 12 months of Google Ads history (keywords, positions, ad copy) for a domain.
- **Get Domain Organic Pages**: Unique pages of a domain ranking in Google's top 100 organic results.
- **Get Domain Organic Search Keywords**: All keywords a domain ranks for in Google's top 100 organic results.
- **Get Domain Organic Subdomains**: Subdomains of a domain ranking in Google's top 100 organic results.
- **Get Domain Paid Search Keywords**: Keywords a domain bids on in Google paid search results.
- **Get Domain PLA Search Keywords**: Product Listing Ads keywords a domain bids on in Google Shopping results.
- **Get Historical Backlink Data**: Month-by-month time series of backlink counts, referring domains, and Authority Score for a root domain.
- **Get Indexed Pages**: Source pages indexed by Semrush that link to a target, with backlinks counts per source.
- **Get Keyword Ads History**: 12 months of paid-search history for a keyword, including bidding domains and ad copy.
- **Get Keyword Difficulty**: Keyword Difficulty score (0–100) estimating how hard a keyword is to rank for organically.
- **Get Organic Results for a Keyword**: Domains ranking in Google's top 100 organic results for a given keyword.
- **Get Paid Search Results for a Keyword**: Domains advertising on a keyword in Google paid search results.
- **Get Phrase Questions**: Question-format keywords (who/what/why/how) related to a seed phrase.
- **Get PLA Competitors**: Domains competing against a target in Google Shopping (Product Listing Ads).
- **Get PLA Copies**: Unique Product Listing Ad creatives observed for a domain in Google Shopping.
- **Get Referring Domains**: Domains that link to a target, with link counts and Authority Scores per referring domain.
- **Get Referring Domains by Country**: Geographic distribution of referring domains pointing to a target.
- **Get Referring IPs**: Referring IP addresses pointing backlinks at a target, with link counts per IP.
- **Get Related Keywords**: Semantically related keywords to a seed phrase, with relatedness scores and SEO metrics.
- **Get TLD Distribution**: Top-level-domain (.com, .org, .edu, etc.) breakdown of a target's referring domains.
- **Keyword Overview (All Databases)**: Search volume, CPC, and competition for a keyword across every regional Semrush database.
- **Keyword Overview (One Database)**: Search volume, CPC, competition, intent, and KD for a keyword in one regional database.

## Related prompts

- [Score new HubSpot companies with Semrush SEO intel](https://www.generalinput.com/prompts/score-new-hubspot-companies-with-semrush-seo-intel.md)
- [Weekly competitor SEO digest in Slack](https://www.generalinput.com/prompts/weekly-competitor-seo-digest-in-slack.md)
- [Daily SEO snapshot for tracked domains to Google Sheets](https://www.generalinput.com/prompts/daily-seo-snapshot-for-tracked-domains-to-google-sheets.md)
- [Weekly Semrush backlink triage into Linear tickets](https://www.generalinput.com/prompts/weekly-semrush-backlink-triage-into-linear-tickets.md)
- [Turn new Airtable rows into SEO content briefs in Google Docs](https://www.generalinput.com/prompts/turn-new-airtable-rows-into-seo-content-briefs-in-google-docs.md)

Connect Semrush in General Input: https://www.generalinput.com/apps/semrush