# ZoomInfo integration

> B2B intelligence platform providing comprehensive company and contact data, buyer intent signals, and sales intelligence for prospecting and enrichment.

- Authentication: oauth2

## Tools (78)

- **Archive or Unarchive Buyer Persona**: Hide a buyer persona from standard list responses (archive) or restore it (unarchive). Reversible.
- **Archive or Unarchive Competitor**: Hide a competitor from standard list responses (archive) or restore it (unarchive). Reversible.
- **Archive or Unarchive Ideal Customer Profile**: Hide an ICP segment from standard list responses (archive) or restore it (unarchive). Reversible.
- **Archive or Unarchive Product or Service**: Hide an offering from standard list responses (archive) or restore it (unarchive). Reversible.
- **Ask Account Summary Question**: Ask a natural language question about a specific company and receive an AI-generated answer based on ZoomInfo data.
- **Bulk Upsert Audience Rows**: Create or update multiple rows in one bulk operation. Optionally trigger enrichment on affected rows.
- **Create Audience**: Create a new GTM Studio audience (CONTACT or COMPANY) with optional initial columns and folder placement.
- **Create Audience Columns**: Bulk-add one or more columns to an audience. Supports CUSTOM, FORMULA, AI, and ZOOMINFO_MATCH column types.
- **Create Folder**: Create a folder for organizing GTM Studio audiences. Empty on creation; audiences are added via Create/Update Audience.
- **Delete Audience**: Permanently delete an audience and all its rows, columns, and enrichment history. Irreversible.
- **Delete Audience Column**: Permanently delete a column and all cell values stored in it. Only columns where isDeletable is true can be removed.
- **Delete Audience Rows**: Bulk-delete multiple rows from an audience. Asynchronous — returns a jobId to poll.
- **Delete Buyer Persona**: Permanently delete a buyer persona. Irreversible — use Archive instead to retain the record.
- **Delete Competitor**: Permanently delete a Customer Competitor. Irreversible — use Archive instead to retain the record.
- **Delete Content Interaction**: Permanently delete a content interaction engagement record.
- **Delete Customer Settings**: Permanently delete the singleton Customer Settings record. Irreversible.
- **Delete Folder**: Permanently delete a folder. Audiences inside the folder are also deleted. Irreversible.
- **Delete Ideal Customer Profile**: Permanently delete an ICP segment. Irreversible — use Archive instead to retain the record.
- **Delete Product or Service**: Permanently delete an offering. Irreversible — use Archive instead to retain the record.
- **Enrich Audience**: Asynchronously enrich audience rows with ZoomInfo intelligence. Returns a jobId; poll the job status endpoint for completion.
- **Enrich Companies**: Retrieve detailed company information including financials, technographics, and full profiles for up to 25 companies per request. Consumes credits.
- **Enrich Contacts**: Retrieve detailed contact information including emails, phone numbers, and full profiles for up to 25 contacts per request. Consumes credits.
- **Enrich Corporate Hierarchy**: Retrieve the full corporate hierarchy (parent companies, subsidiaries, acquisitions) for up to 25 companies.
- **Enrich Hashtags**: Retrieve categorical hashtag labels for a company that classify its business attributes.
- **Enrich Intent**: Retrieve buyer intent signals for a specific company, enriching it with buyer intent data for specified topics.
- **Enrich News**: Retrieve news articles for a specific company, enriching it with recent news coverage.
- **Enrich Org Chart**: Retrieve the organizational chart for a company department, showing employees organized by seniority level.
- **Enrich Scoops**: Retrieve scoops (buying signals and company events) for a specific company.
- **Enrich Technologies**: Retrieve the technology stack and software used by a specific company.
- **Find Contact Lookalikes**: Find contacts similar to a reference person using ML-based profile analysis, optionally constrained to a target company.
- **Find Similar Companies**: Find up to 100 companies similar to a reference company using machine learning analysis of firmographic signals.
- **Get Account Summary**: Retrieve an AI-generated markdown summary of account-related data for a specific company.
- **Get Agent Team Details**: Fetch an Agent Team by ID, including its required input parameter schema needed to execute a run.
- **Get Agent Team Run**: Poll a specific Agent Team run for status, output, and credits consumed. Use after Run Agent Team to retrieve results.
- **Get Audience**: Retrieve a GTM Studio audience by ID, including its column structure and record count.
- **Get Audience Filter Metadata**: Returns the supported filter operators for each column in an audience. Use before building filter-based row queries.
- **Get Audience Job Status**: Poll an asynchronous GTM Studio audience job (enrich, bulk upsert, delete rows) for completion status and progress.
- **Get Audience Row**: Retrieve a single row by ID with all cell values and cell states.
- **Get Buyer Persona**: Retrieve a single buyer persona by ID.
- **Get Column Data Dependencies**: List the audience columns and knowledge sources that can be used as context for AI-powered columns.
- **Get Company Insights**: Retrieve company intelligence signals including funding events, leadership changes, intent spikes, hiring anomalies, and more for up to 50 companies.
- **Get Competitor**: Retrieve a single Customer Competitor by ID.
- **Get Contact Recommendations**: Get ranked contact recommendations at target companies based on sales motion type and user interaction history.
- **Get Content Interaction**: Retrieve a specific content interaction engagement record by ID.
- **Get Customer Settings**: Retrieve the singleton Customer Settings record — company-level config grounding GTM AI features.
- **Get Folder**: Retrieve a folder including the list of audienceId values it contains.
- **Get Ideal Customer Profile**: Retrieve a single ICP segment by ID, including firmographic filters and seed companies.
- **Get Product or Service**: Retrieve a single offering by ID, including positioning, value proposition, and linked personas/ICPs/competitors.
- **Get Usage Data**: Retrieve the current user's API usage statistics and rate limits.
- **List Agent Team Runs**: List all previous runs for an Agent Team, sorted in reverse chronological order.
- **List Agent Teams**: List all Agent Teams configured for the customer, including their triggers and active status.
- **List Audience Rows**: List rows from an audience with filters, sort, and pagination. Each cell carries a state flag (RESULT, BLANK, LOADING, ERROR, NO_RESULT).
- **List Audiences**: List GTM Studio audiences with filter, sort, and pagination. Use to discover audienceId values.
- **List Buyer Personas**: List all configured buyer personas — profiles of target decision-makers and stakeholders.
- **List Competitors**: List all configured Customer Competitor records — companies that compete with the customer's products or services.
- **List Folders**: List GTM Studio folders with filters, sort, and pagination. Use to discover folderId values.
- **List Ideal Customer Profiles**: List configured Ideal Customer Profiles (ICPs) — target company segments defined by firmographic criteria.
- **List Products or Services**: List configured Products or Services (offerings) — the central linking object across GTM configuration.
- **List Pulses**: List active GTM AI pulses (business intelligence notifications) for the authenticated user. Excludes dismissed, saved, and expired pulses.
- **Lookup Data**: Retrieve the list of valid values for a specific search or enrich parameter (e.g., industry codes, department names, intent topics).
- **Lookup Enrich Fields**: Retrieve metadata about available enrich output fields for a given entity type, including whether the account has access to each field.
- **Lookup Search Fields**: Retrieve metadata about available search input fields for a given entity type (contacts, companies, intent, etc.).
- **Run Agent Team**: Trigger an Agent Team run asynchronously and poll for the result. Returns a run ID immediately; poll Get Agent Team Run for status.
- **Search Companies**: Search for companies in ZoomInfo's database by name, industry, revenue, location, employee count, and other firmographic criteria.
- **Search Contacts**: Search for contacts in ZoomInfo's database by name, company, title, location, and other criteria. Returns basic contact info and IDs but NOT emails or phone numbers.
- **Search Intent**: Search for buyer intent signals across all companies in ZoomInfo's database by topic, company, signal score, and date range.
- **Search News**: Search for news articles across ZoomInfo's database by company, topic, date range, and other criteria.
- **Search Scoops**: Search for scoops (buying signals and company events) across ZoomInfo's database by company and other criteria.
- **Update Audience**: Partial-update audience metadata: name, folder, description, or notes.
- **Update Audience Column**: Partial-update a column's name, frozen state, or hidden state.
- **Update Folder**: Partial-update folder metadata: name, starred state, description, or notes.
- **Upsert Audience Match Criteria**: Set or auto-infer match criteria for an audience's match column — maps audience columns to ZoomInfo attributes for enrichment.
- **Upsert Buyer Persona**: Create a new buyer persona or partially update an existing one (when body includes id).
- **Upsert Competitor**: Create a new Customer Competitor or partially update an existing one. Optionally link to a ZoomInfo company record.
- **Upsert Content Interactions**: Create or update content interaction engagement records — track how prospects engage with marketing/sales content.
- **Upsert Customer Settings**: Create or partially update the customer's singleton Company Overview settings.
- **Upsert Ideal Customer Profile**: Create a new ICP segment or partially update an existing one with firmographic filters and seed companies.
- **Upsert Product or Service**: Create a new Product or Service offering or partially update an existing one. Link to buyer personas, ICPs, and competitors.

## Related prompts

- [Weekly signal-based outreach drafts for stale accounts](https://www.generalinput.com/prompts/weekly-signal-based-outreach-drafts-for-stale-accounts.md)
- [Daily ZoomInfo pre-meeting briefing in Slack at 7am](https://www.generalinput.com/prompts/daily-zoominfo-pre-meeting-briefing-in-slack-at-7am.md)
- [Daily ZoomInfo company enrichment to Google Sheets](https://www.generalinput.com/prompts/daily-zoominfo-company-enrichment-to-google-sheets.md)
- [Enrich Typeform demo requests with ZoomInfo and tag MQLs in HubSpot](https://www.generalinput.com/prompts/enrich-typeform-demo-requests-with-zoominfo-and-tag-mqls-in-hubspot.md)
- [Daily ZoomInfo intent spikes to Slack with HubSpot tasks](https://www.generalinput.com/prompts/daily-zoominfo-intent-spikes-to-slack-with-hubspot-tasks.md)

Connect ZoomInfo in General Input: https://www.generalinput.com/apps/zoominfo