# Content intent board: which pages pull in target accounts

> Rank every page on your site by how many real companies read it, filter down to your ideal customer profile, and get a written readout on what to publish next.

- Workflow type: app
- Services: Leadfeeder, Slack Bot, Google Sheets
- Categories: Marketing, Operations
- Published: 2026-08-31

## What it does

- Pick a date range and see every page on your site ranked by how many identified companies actually read it, not just how many raw sessions it got.
- Filter the ranking to your ideal customer by industry, employee count and country, or reuse a saved Leadfeeder feed as the definition, with a comparison against the previous equal-length period.
- Click any page to see the companies that read it with their firmographics and how often they came back, then click a company to follow its whole journey from first blog post to pricing.
- Hit Write the readout and a background agent drafts a plain English summary of which pages attract your buyers and what to write next, ready to post to Slack or log to a Google Sheet.

## What you'll need

- A Leadfeeder account with website tracking installed and an API key
- A Slack workspace, if you want to share readouts with your marketing channel
- A Google account, if you want to keep a long-term trend sheet of each period
- A rough sense of your ideal customer (industry, size, country), or a saved feed in Leadfeeder that already captures it

## Prompt

I want an internal app for our marketing team that shows which pages on our site actually pull in the kind of companies we want to sell to, rather than which pages simply get the most traffic. Put a date range picker at the top of the app; everything on the board is scoped to that range.

Data. Use Leadfeeder List Accounts so I can choose the tracked account once, and remember that choice. For the selected date range, use List Leads to pull every identified company, then use List Visits For Lead once per lead to walk that company's sessions and collect the page paths it viewed. Use Get Lead when you need fuller firmographics for a company that the lead list does not carry. Aggregate all of those visits by page path.

Main view is a ranking table where each row is a page path. Columns: the number of distinct identified companies that read it, the number of distinct ICP companies that read it once my filters are applied, total visits, and the change versus the previous equal-length period immediately before the selected range. Sort by ICP companies by default and let me sort by any column. Pages read by only one or two identified companies collapse into a single Long tail row at the bottom that shows how many pages and companies it covers, expandable if I want the detail. Make the cutoff a setting, defaulting to three companies.

The ICP definition has two modes and I can switch between them. In manual mode I get filter controls for industry, employee count band and country, applied against the company firmographics. In saved feed mode, use List Custom Feeds to show the saved Leadfeeder feeds and let me pick one as the ICP definition instead, in which case the companies in that feed are the ICP set and the manual filters are hidden. Always show which mode is active.

Clicking any page path row opens a drawer listing every identified company that read that page, with company name, industry, employee count, country, how many separate visits it made to that page, and its most recent visit date. Sort by return visit count descending and mark which companies are in the ICP set.

Clicking a company inside that drawer opens its full page journey for the selected range: every page it viewed in time order, with dates and referral source where available, so I can see the path from blog post to pricing page. This should come from the visit data already fetched for that lead rather than refetching.

Add a Write the readout button that starts a background agent. The agent reviews the top and bottom pages for the period along with the ICP breakdown and the period-over-period change, then drafts a plain English content intent readout: which pages attract our target segments, which pages bring only noise, and what we should write next. Its output lands back in the app in a readout panel, and the app keeps past readouts per period so I can look back at them.

From the readout panel give me two actions. First, post the readout to our marketing channel using the Slack Bot Send a Message operation, letting me pick the channel. Second, append a period summary row into a running Google Sheet using Append Values, letting me pick the spreadsheet and tab, so we build a long-term trend of page ranking snapshots. That row should carry the period dates, the top pages with their company and ICP counts, and the period totals. It is a snapshot of the ranking, not a raw lead log.

Performance matters here. Page-level aggregation means one visits call per lead, and the Leadfeeder token is capped at 100 requests per minute with a maximum page size of 100. Fetch the visits in batches that stay inside that limit, show a progress indicator while the fetch runs, and cache the aggregated result per account and date range so that changing the ICP filters, the sort order or the long tail cutoff re-renders from the cached aggregate instead of refetching everything. Give me a manual refresh button for when I want fresh data.

Several people on the marketing team will use this, so persist the filter and readout settings. Handle a date range with no identified companies gracefully rather than showing an empty broken table.

## How to customize

- Change the date range and the whole board recalculates, including the comparison against the period just before it
- Set the cutoff for the long tail so pages read by only a handful of companies stay out of the main ranking
- Swap the hand-set industry, size and country filters for a saved Leadfeeder feed as your target definition, or the other way round

## FAQ

### How is this different from Google Analytics?

Analytics tells you how many sessions a page got and where they came from. This tells you which named companies read it, so you can judge whether a page pulls in the accounts you actually sell to or just brings volume.

### Do I need a paid Leadfeeder plan?

Saved custom feeds are a paid Leadfeeder feature. If you are on a free plan you can still use the board, you just set the industry, employee count and country filters by hand instead of picking a saved feed.

### Why does the first load take a moment?

The board walks each identified company's sessions to work out which pages they read, so a busy month means a lot of lookups. It shows progress while it works and remembers the result, so changing filters or sorting afterwards is instant.

### What happens to pages only one or two companies visited?

They get grouped into a single long tail row at the bottom instead of cluttering the ranking. You can expand it any time you want the detail, and you can change where the cutoff sits.

### Does the readout post anywhere automatically?

No. The readout is written on demand when you click the button, then you choose whether to send it to a Slack channel or append the period as a row in your trend sheet. Nothing goes out without you.

Use this prompt in General Input: https://www.generalinput.com/prompts/content-intent-board-which-pages-pull-in-target-accounts