# Turn new Peerbound stories into a weekday marketing kit

> Each weekday morning, repurpose newly approved Peerbound customer stories into LinkedIn copy, sales email blurbs, and one-pager bullets, then ping marketing in Slack.

- Workflow type: agent
- Services: Peerbound, Google Docs, Slack
- Categories: Marketing, Sales
- Published: 2026-05-31

## What it does

- Wakes up every weekday at 9am and checks Peerbound for customer stories approved for public use in the last 24 hours.
- For each new story, creates a Google Doc with three ready-to-use drafts: a LinkedIn post with hook and pull quote, a sales email paragraph an AE can paste into outbound, and a sales one-pager bullet list of the strongest proof points.
- Posts a tidy summary in your marketing Slack channel with the customer name, the headline quote, and a link straight to the doc.
- Skips the run silently on days with no new stories so the channel only lights up when there is real news to share.

## What you'll need

- A Peerbound account with API access enabled. You need an organization admin to create the key.
- A Google account that can create Google Docs in the right shared folder.
- A Slack workspace and a channel for marketing announcements, like #marketing-content.

## Prompt

Every weekday at 9am Eastern, find newly approved Peerbound customer stories from the last 24 hours and turn each one into a ready-to-publish marketing amplification kit, then ping the marketing team in Slack.

Trigger: cron, Monday through Friday at 9am ET.

Step 1. Call Peerbound List Stories with updated_since set to 24 hours before the run time. Filter the results to stories that are approved for public use and exclude soft-deleted records. If the filtered list is empty, exit the run quietly without posting to Slack.

Step 2. For each qualifying story, do the following:

a) Call Google Docs Create Document with a title like "{Customer Name} — Amplification Kit".

b) Call Google Docs Batch Update Document to populate the doc with three sections drafted from the Peerbound story content, quotes, and use-case metadata:

• LinkedIn post: a scroll-stopping hook, a short narrative summary, and a verbatim pull quote from the customer.

• Sales email blurb: one tight paragraph an AE can paste into an outbound email, leading with the customer's outcome.

• Sales one-pager bullets: the strongest proof points, named metrics, and outcomes as a clean bullet list for decks.

Step 3. Once all docs are created, call Slack Send a Message to #marketing-content with a single summary message that lists each new story by customer name, includes the headline customer quote, and links directly to the corresponding Google Doc. Use Slack mrkdwn formatting.

Notes: keep the drafts persona-tuned for each surface (LinkedIn = punchy and social, email = direct and outcome-led, one-pager = factual and bullet-driven). Use the customer name, embedded quotes, and use-case metadata that come back on each Peerbound story rather than inventing details. Never post to Slack on a zero-story day.

## How to customize

- Change the timing. Run it once on Monday morning, twice a day, or only after a launch window.
- Swap the Slack channel, or send tailored summaries to multiple teams (a sales-flavored version to #sales, a brand-flavored version to #marketing-content).
- Tune the three drafts. Add a press release section, drop the one-pager, or pin the LinkedIn voice to a specific exec's style.

## FAQ

### What happens on a day with no new stories?

Nothing. The workflow exits quietly without posting to Slack so your marketing channel only fires when there is a fresh story to share.

### Can I post to more than one Slack channel?

Yes. You can add extra channels, or generate a tailored summary per audience, for example a sales-flavored version in #sales and a brand-flavored version in #marketing-content.

### Where do the drafts come from?

Geni reads the approved story content from Peerbound, including the customer name, customer quotes, and use-case context, then writes copy tuned for each surface.

### Can I change which stories qualify?

Yes. By default it pulls stories approved for public use in the last 24 hours, but you can filter by industry, use case, or tag.

### Do I need to be a Peerbound admin to use this?

Only to create the initial API key. Once Peerbound is connected, the workflow runs on its own.

Use this prompt in General Input: https://www.generalinput.com/prompts/turn-new-peerbound-stories-into-a-weekday-marketing-kit