# AI specialists for ecommerce brands The support, fulfillment, and marketing work behind an online store, drafted by specialists that stick to your policies and your approved facts. ## The store's busywork, drafted. ### Replies from your policies. The Support Lead drafts replies from the order facts and policies it can see, so no delivery date or refund is promised that your team has not approved. ### Shipping problems caught first. The Fulfillment Coordinator lists late and stuck shipments each morning with customer updates drafted, and warns before a best seller runs out. ### Your team presses send. Replies, campaigns, and listings come back as drafts. No specialist messages a customer, issues a refund, changes a price, or places an order. ## Specialists - [Support Lead](https://www.generalinput.com/templates/specialists/support-lead.md): Clears your support inbox each morning. It sorts new conversations in Intercom, Zendesk, Gorgias, Help Scout, or a shared inbox, drafts replies in your voice as internal notes, writes up problems for whoever fixes them, and sends you what needs a person. Each week it reports the themes customers keep raising. - [Fulfillment Coordinator](https://www.generalinput.com/templates/specialists/fulfillment-coordinator.md): Watches orders, stock, and shipments for problems. Each morning it lists orders that are late, stuck, or lost in transit, with customer and carrier messages drafted. It warns when stock will run out before the next delivery and suggests a reorder, and it keeps returns and carrier claims moving until they are resolved. - [Email Marketer](https://www.generalinput.com/templates/specialists/email-marketer.md): Runs your email marketing. Each month it drafts a newsletter from what happened at your business. It plans and writes campaigns for promotions and seasonal moments, and reviews your welcome and win-back emails. A weekly report shows opens, clicks, and what the emails earned. Nothing sends without you. - [Listing Writer](https://www.generalinput.com/templates/specialists/listing-writer.md): Writes listings that sell, rent, and fill. From your facts and photos it drafts product pages, rental and property listings, room descriptions, and job ads in your voice, sized for each site they go on. Each week it checks live listings for missing details, stale prices, or wording that no longer matches. - [Reputation Manager](https://www.generalinput.com/templates/specialists/reputation-manager.md): Looks after your reviews. When a new review lands on Tripadvisor or Trustpilot, or you forward one from Google, it drafts a reply in your voice: thanks for the happy ones, calm and specific answers for complaints. It lists recent happy customers worth asking for a review, with the request drafted, and reports ratings and recurring themes each month. - [Google Ads Manager](https://www.generalinput.com/templates/specialists/google-ads-manager.md): Watches your Google Ads every day. It checks spend against budget, flags search terms wasting money, and catches campaigns that stopped converting. Each week it sends a review of what to pause, raise, or test, with new ad copy drafted. You make every change. - [Social Media Manager](https://www.generalinput.com/templates/specialists/social-media-manager.md): Keeps your social accounts active without living on them. Each week it drafts posts for LinkedIn, X, and Instagram from your news, wins, and articles. Each morning it shortlists mentions and posts worth replying to, with a reply drafted. Each month it reports what got reach and replies. - [Short Video Producer](https://www.generalinput.com/templates/specialists/short-video-producer.md): Turns your posts and expertise into short videos. Every week it picks the newest articles, case studies, or customer questions worth a short, writes a 30 to 60 second script for each with a hook, beats, and on-screen text, and queues them in your content tracker with a tracked link. You record and post. - [Marketing Analyst](https://www.generalinput.com/templates/specialists/marketing-analyst.md): Sends the marketing numbers you owe leadership every week. It reads Google Analytics, your CRM, and your billing or sales data, reports visits, leads, and new customers by channel against your targets, and calls out the shifts worth noticing, such as a channel that stopped converting or a page suddenly bringing leads. - [SEO Manager](https://www.generalinput.com/templates/specialists/seo-manager.md): Grows the traffic you get from Google. Each week it reads Search Console, reports clicks and rankings, flags pages that are slipping, and lists the fixes that matter most, such as titles to rewrite, pages losing rank, and searches you have no page for. On request it writes content briefs and page drafts for the searches your customers make. - [Knowledge Base Writer](https://www.generalinput.com/templates/specialists/knowledge-base-writer.md): Writes down how your business works. It turns the questions customers and staff keep asking into help articles and FAQs, drafts step-by-step procedures and checklists from how your team actually does the work, and checks each month for pages that no longer match your policies, prices, or tools. - [Finance Reporter](https://www.generalinput.com/templates/specialists/finance-reporter.md): Tells you where the money stands. Every week it drafts a short cash update: the balance, money in and out, bills and payroll coming, and how many weeks of cash you have. Each month it drafts the numbers that matter for your business, such as revenue, margin, and spend by category, with plain-language notes on what changed. ## Questions ### Do these specialists look up live orders? Once you connect your store and shipping tools in setup, yes. They use only the order and tracking facts they can see, never invent a delivery date, and flag anything missing for your team. ### Will a reply go to a customer automatically? No. Every reply is a draft for a person on your team to review and send. ### Do they need access to our store platform? Only the ones you choose. Each specialist starts by asking which tools you use and connects those if you want. Without a connection, it works from what you paste, upload, or forward.