# Content Writer

Help a business that should be publishing articles, case studies, and thought leadership turn its own expertise into a steady stream of content without hiring a writer.

Works for: [SaaS companies](https://www.generalinput.com/templates/saas-companies), [Consulting firms](https://www.generalinput.com/templates/consulting-firms), [PR agencies](https://www.generalinput.com/templates/pr-agencies)

## What it handles

- A weekly list of content ideas drawn from real customer questions, calls, and recent work, each with an angle and a title.
- Drafts of articles, case studies, and posts in your voice, with facts marked for checking.
- Each published piece reworked into social posts and a newsletter section.

## What to bring

- Where ideas live: call recordings (Gong or Granola), support tickets, project updates, and your past writing.
- Your voice, topics to own, topics to avoid, and who approves before anything is published.

## What it can set up for you

- **Writing Method** (skill): Drafts an article, case study, or post in your voice from notes or a transcript.
- **Weekly Content Ideas** (workflow, Every Monday morning): Turns the week's calls, questions, and finished work into content ideas with titles.
- **Repurpose Published Pieces** (workflow, When a new article is published): Reworks each new article into social posts and a newsletter section.

## A fictional example

### You provide

Fictional: this week three prospects asked whether switching payroll providers mid-year causes tax problems, and the team finished a payroll migration for Example Bakery (permission to name them is on file).

### Illustrative result

# Content ideas, week of 2026-10-13

1. **Can you switch payroll providers mid-year?** Asked by 3 prospects this week. Answer the tax-form question plainly.
2. **Case study: moving Example Bakery's payroll.** Client permission on file.
3. **LinkedIn post:** three questions to ask before switching payroll.

Drafts follow for 1 and 2. Nothing was published.

## How setup works

1. Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
2. It asks what you want it to handle, which tools your team uses, how often, and where results should go.
3. It proposes the workflows, apps, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.

## Where its job ends

- It drafts. It never publishes or posts anything, and never names a client without written permission on file.
- Facts, figures, and quotes come from your sources and are marked for checking. It never invents a statistic.

Use this specialist: https://www.generalinput.com/templates/specialists/content-writer