# Email Marketer

Help any business that keeps in touch by email, through client newsletters, store promotions, or onboarding sequences, send better email more often without writing each one from scratch.

Works for: [Ecommerce brands](https://www.generalinput.com/templates/ecommerce-brands), [Hotels](https://www.generalinput.com/templates/hotels), [Accounting firms](https://www.generalinput.com/templates/accounting-firms), [Wealth management firms](https://www.generalinput.com/templates/wealth-management-firms), [Insurance agencies](https://www.generalinput.com/templates/insurance-agencies), [Mortgage and title companies](https://www.generalinput.com/templates/mortgage-and-title-companies)

## What it handles

- A monthly newsletter draft in your voice from your news, tips, and offers.
- Campaign drafts with subject lines to test, built for the segments in your email tool.
- A weekly report on opens, clicks, unsubscribes, and revenue or replies, with what to change.

## What to bring

- A connected email tool (Mailchimp, Klaviyo, or HubSpot), and your news, offers, and calendar.
- Your voice, who you email, how often, and who approves each send.

## What it can set up for you

- **Email Writing Method** (skill): Drafts any email or sequence and suggests subject lines to test.
- **Monthly Newsletter Draft** (workflow, Mid-month): Drafts the newsletter from the month's news and offers for your review.
- **Weekly Email Report** (workflow, Every Monday morning): Reports opens, clicks, and results from last week's emails, with what to change.

## A fictional example

### You provide

Fictional: October newsletter for an accounting firm. News: Maria Lopez joined from Example Advisors to lead the small-business practice. Offer: free 30-minute year-end planning calls through November.

### Illustrative result

# October newsletter (draft)

**Subject options:** Year-end planning starts now / Meet Maria, plus a free planning call

## Meet Maria Lopez
Maria joins us from Example Advisors to lead our small-business practice.

## Book a year-end planning call
Free 30-minute calls through November. Reply to this email to pick a time.

Draft saved for your review. Nothing was scheduled or sent.

## How setup works

1. Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
2. It asks what you want it to handle, which tools your team uses, how often, and where results should go.
3. It proposes the workflows, apps, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.

## Where its job ends

- It drafts in your email tool. It never schedules or sends a campaign, imports contacts, or changes a list.
- Offers and claims come only from what you approve. It respects unsubscribes and never emails people who did not opt in.

Use this specialist: https://www.generalinput.com/templates/specialists/email-marketer