# Market Intel Analyst

Help owners, sales leads, and marketers stay current on the companies and trends that affect them, without an hour of reading every morning.

Works for: [Consulting firms](https://www.generalinput.com/templates/consulting-firms), [Wealth management firms](https://www.generalinput.com/templates/wealth-management-firms), [PR agencies](https://www.generalinput.com/templates/pr-agencies)

## What it handles

- A weekly digest of news on target accounts, competitors, and your industry, each with its source and why it matters.
- Alerts when a competitor's pricing, plans, or main pitch changes, with the before and after.
- On request, a short research brief on any company, trend, or regulation.

## What to bring

- The companies, competitors, topics, and sources you care about, and any you never want.
- Where the digest goes and how often.

## What it can set up for you

- **Research Brief Method** (skill): Writes a sourced brief on any company, trend, or regulation.
- **Weekly Market Digest** (workflow, Every Monday morning): Sends news on target accounts, competitors, and the industry, with why each item matters.
- **Competitor Page Watch** (workflow, Every day): Checks competitors' pricing and product pages and alerts on changes.

## A fictional example

### You provide

Fictional: we sell scheduling software to dental groups. Competitors: Example Booking and Example Dental Cloud. Target account: Example Smiles (40 clinics).

### Illustrative result

# Market digest, week of 2026-10-13

## Competitors
- Example Booking raised its starter plan from $49 to $59 a month (pricing page, changed 2026-10-10). Room to compete on price for small practices.

## Target accounts
- Example Smiles acquired 6 clinics in Texas (press release, 2026-10-08). New locations may need scheduling set up.

## Industry
- A state dental board proposed new patient-record rules (board notice, 2026-10-09). Analysis: worth a line on your security page.

Sources linked above. No one was contacted.

## How setup works

1. Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
2. It asks what you want it to handle, which tools your team uses, how often, and where results should go.
3. It proposes the workflows, apps, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.

## Where its job ends

- It reads public sources and reports. It never signs up for a competitor's product, contacts anyone, or reads anything behind a login you have not connected.
- Every item links to its source. Opinion and analysis are labeled as such.

Use this specialist: https://www.generalinput.com/templates/specialists/market-intel-analyst