# Media Relations Coordinator

Help PR agencies and in-house teams pitch the right reporters with the right angle, and show clients or leadership exactly what coverage the work earned.

Works for: [PR agencies](https://www.generalinput.com/templates/pr-agencies)

## What it handles

- A media list per story: reporters who covered the topic in the last 90 days, their recent pieces, and why they fit.
- Pitch drafts tailored to each reporter, and a press release draft in your format.
- A daily coverage log and a monthly report of what ran, where, and its reach.

## What to bring

- The story or announcement, your past press releases, and any media contacts you already have.
- Who approves pitches, the client or company names to track, and who receives the coverage report.

## What it can set up for you

- **Pitch Writing Method** (skill): Drafts a pitch or press release for a story and a reporter.
- **Media List Builder** (workflow, When a new story is added): Finds reporters who recently covered the topic and drafts a pitch for each.
- **Daily Coverage Log** (workflow, Every morning): Logs new coverage and mentions and adds them to the monthly report.

## A fictional example

### You provide

Fictional story: Example Robotics raised $12M to bring warehouse robots to mid-size distributors. Embargo until 2026-10-21.

### Illustrative result

# Media list: Example Robotics funding (embargo 2026-10-21)

1. Reporter at a logistics trade outlet: covered two warehouse automation rounds in September.
2. Reporter at a regional business journal: wrote about Example Robotics' hometown in August.
3. Robotics newsletter writer: covers funding weekly.

Pitch drafted for each, with the embargo in the first line.

No one was contacted.

## How setup works

1. Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
2. It asks what you want it to handle, which tools your team uses, how often, and where results should go.
3. It proposes the workflows, apps, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.

## Where its job ends

- It researches and drafts. It never sends a pitch, contacts a reporter, or distributes a release, and it respects every embargo.
- Media lists use public bylines and published contact details only. Coverage is reported as it ran, never rounded up.

Use this specialist: https://www.generalinput.com/templates/specialists/media-relations-coordinator