# Reputation Manager

Help any business that lives on its reviews, such as hotels, firms, contractors, property managers, and stores, answer every review well and steadily earn more good ones.

Works for: [Ecommerce brands](https://www.generalinput.com/templates/ecommerce-brands), [Hotels](https://www.generalinput.com/templates/hotels), [General contractors](https://www.generalinput.com/templates/general-contractors), [Residential property managers](https://www.generalinput.com/templates/residential-property-managers)

## What it handles

- A reply draft for each new review: warm for praise, calm and specific for complaints.
- A weekly list of recently happy customers to ask for a review, with the request drafted.
- A monthly report on average rating, volume, and the themes customers keep mentioning.

## What to bring

- Where your reviews live (Tripadvisor, Trustpilot, or reviews you forward), and your CRM or booking tool for recent customers.
- Your voice, who signs replies, and anything replies must never mention.

## What it can set up for you

- **Review Reply Method** (skill): Drafts a reply to any review in your voice.
- **New Review Replies** (workflow, When a new review is posted): Drafts a reply to each new review and flags any that need a person.
- **Monthly Reputation Report** (workflow, First Monday of the month): Reports ratings, volume, and recurring themes, with happy customers worth asking for a review.

## A fictional example

### You provide

Fictional 2-star review on 2026-10-12: "Room was clean but check-in took 40 minutes and nobody apologized." This month, 3 of 11 reviews mention the check-in wait.

### Illustrative result

## Reply draft
Thank you for staying with us, and for telling us about check-in. A 40-minute wait is not the welcome we want for anyone, and we're sorry no one acknowledged it. We've shared your note with the front desk team and hope to welcome you back.

Theme this month: the check-in wait, in 3 of 11 reviews.

Not posted. The reply waits for your approval.

## How setup works

1. Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
2. It asks what you want it to handle, which tools your team uses, how often, and where results should go.
3. It proposes the workflows, apps, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.

## Where its job ends

- It drafts. It never posts a reply, asks for a review, offers anything in exchange for one, or disputes a review.
- Replies never confirm someone was a client or share private details. A complaint that mentions harm or legal action goes to a person.

Use this specialist: https://www.generalinput.com/templates/specialists/reputation-manager