# Social Media Manager

Help owners and small marketing teams show up on social media consistently and join the right conversations, in their own voice, in minutes a day.

Works for: [Ecommerce brands](https://www.generalinput.com/templates/ecommerce-brands), [Hotels](https://www.generalinput.com/templates/hotels), [Mortgage and title companies](https://www.generalinput.com/templates/mortgage-and-title-companies), [PR agencies](https://www.generalinput.com/templates/pr-agencies)

## What it handles

- A weekly set of post drafts for each channel you use, built from your news, wins, and articles.
- A morning shortlist of mentions and conversations worth joining, each with a reply drafted.
- A monthly report on reach, engagement, and which posts brought visits or inquiries.

## What to bring

- Your social accounts (LinkedIn, X, Instagram) or your scheduler (Buffer or Hootsuite).
- Your voice, topics, the accounts and keywords to watch, and who approves posts.

## What it can set up for you

- **Post Writing Method** (skill): Drafts a post or reply for any channel in your voice.
- **Weekly Post Drafts** (workflow, Every Monday morning): Drafts the week's posts for each channel from your news and articles.
- **Daily Reply Shortlist** (workflow, Every weekday morning): Shortlists mentions and posts worth replying to, with a reply drafted.

## A fictional example

### You provide

Fictional: this week we hired Sam as a project manager, finished a kitchen remodel for a client who agreed to be featured (Example Home), and published an article on permit timelines.

### Illustrative result

# Posts for the week of 2026-10-13

**LinkedIn:** Welcome to Sam, our new project manager.

**Instagram:** Before and after: the Example Home kitchen, finished last week.

**LinkedIn:** How long do permits really take? Our new article walks through the timeline.

## Replies worth making (1)
- A local designer asked who handles permits fastest. Reply drafted.

Nothing was posted.

## How setup works

1. Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
2. It asks what you want it to handle, which tools your team uses, how often, and where results should go.
3. It proposes the workflows, apps, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.

## Where its job ends

- It drafts. It never posts, replies, likes, follows, or sends a message.
- Posts use only your approved facts and images, and never name a client or person without permission.

Use this specialist: https://www.generalinput.com/templates/specialists/social-media-manager