New Lead Enrichment & Routing

Jack JolietMar 10, 2026
Use Workflow
Triggers
Google Sheets: New Row in SpreadsheetGoogle Sheets: New Row in Spreadsheet
Actions
Google SheetsGoogle SheetsCompany EnrichmentCompany Enrichment
Categories
Lead EnrichmentCRM HygieneDeal Tracking

Lead Enrichment & Routing

Automatically enriches new leads in Google Sheets with company data and routes them to the correct sales rep based on territory rules.

Credentials
Google Sheets
Missing credential
Google Sheets
Missing credential
Variables
Leads Sheet Name
Leads
Spreadsheet ID
19f6WLYODJ4AIOAmlGmn89pkhTCikNEtRrjYQbX1AM50
Territory Rules Sheet Name
Territory Rules
Default Rep Name
Unassigned - Review Needed
Integrations
Company Enrichment
~$0.04/req