Factors.ai
B2B account intelligence and marketing attribution — read account-level activity timelines (web sessions, intent signals, CRM events) for ABM/GTM use cases.
Three ways to use Factors.ai
Chat with Geni
Ask Geni to pull data, take actions, or answer questions using this integration in a conversation.
Build a workflow
Create automated workflows that trigger on events, run on a schedule, or chain multiple tools together.
Power an app
Use this integration as a data source or action layer behind a dashboard, form, or internal tool.
Supported tools
Actions your AI agents can perform with Factors.ai.
Get Account Journey
Fetch the activity timeline for an account (identified by domain), including user-level events, properties, and last-seen timestamps.
Get started automating Factors.ai
Ready-to-use workflows
Prompts using Factors.ai
Pipeline review board for deals where the buyer went quiet
Open one board before every pipeline review to see which open deals have had no buyer activity in weeks, sorted quietest first.
ABM target account coverage board for demand gen leads
Replace the spreadsheet you colour in by hand with a board showing which target accounts are engaging, which went dark, and where sales has not followed up.
Daily intent triage queue your SDRs work every morning
See which target accounts actually visited your site this week, ranked so one repeat visitor cannot top the list, and work every row to a decision.
Weekly customer expansion signals digest for CS
Every Monday at 8am, spot dormant customers who are re-engaging on your site, log a note on each account, and post a ranked digest to your CS team's Slack channel.
Daily AE pre-meeting briefing in Slack
Every weekday at 7am, brief each AE on today's external meetings with the prospect's recent web and intent activity, sent as a Slack DM.
Weekly ABM warm accounts digest to Slack
Every Monday at 8am, score your target account list by last week's web and intent activity, then post the top movers to a Slack channel for the team.
Daily Salesforce opportunity activity sync from Factors.ai
Every weekday at 6am, pull yesterday's account activity from Factors.ai and stamp it as a note on each open Salesforce opportunity's account.
Enrich new HubSpot deals with a Factors.ai buyer journey brief
When a new deal lands in HubSpot, Geni pulls the account's 30-day buyer journey from Factors.ai, attaches a synthesized note, and DMs the deal owner on Slack.