Hightouch

Reverse ETL / data activation platform — sync data from your warehouse to operational tools (CRMs, ad platforms, support tools).

API Key38 tools

Connect Hightouch

Three ways to use Hightouch

Chat with Geni

Ask Geni to pull data, take actions, or answer questions using this integration in a conversation.

Build a workflow

Create automated workflows that trigger on events, run on a schedule, or chain multiple tools together.

Power an app

Use this integration as a data source or action layer behind a dashboard, form, or internal tool.

Supported tools

Actions your AI agents can perform with Hightouch.

Create Decision Engine Message

Create a message within a Decision Engine flow.

Tool

Create Destination

Create a new destination (target system) connection.

Tool

Create Event Contract

Create an event contract.

Tool

Create Model

Create a model that defines what rows to query from a source.

Tool

Create Source

Create a new data source (warehouse) connection.

Tool

Create Sync

Create a new sync wiring a model to a destination.

Tool

Get started automating Hightouch

01Connect your accountLink your account securely with OAuth or an API key.

02Choose a trigger or toolPick the events and actions your workflow should use.

03Configure the workflowDescribe what you want and Geni wires it up for you.

04Refine the processTest runs, review output, and tweak until it's right.

05Turn it onSet it live and it runs on a schedule or on events.

Ready-to-use workflows

Prompts using Hightouch

Browse all

Work your Hightouch sync failures from one on-call console

One screen showing every Hightouch sync that failed or dropped rows, with re-run, resync and pause controls plus shift handoff notes.

Edit Hightouch AI decisioning messages without the data team

Give marketers a studio to review, edit, and expand the messages your Hightouch AI decisioning sends, with a full audit trail.

Review Hightouch sync costs and build a savings plan

See which Hightouch syncs are eating your row budget before the invoice lands, record a keep, reduce, or pause decision on each one, and export the review to a sheet.

Daily Hightouch audience activation pulse for marketing

Every weekday at 8am ET, get a marketing-friendly Slack summary of how your Hightouch audiences moved overnight across Meta, Customer.io, Salesforce, and more.