Similarweb
Digital intelligence platform for website traffic analysis, audience demographics, and competitive benchmarking.
Three ways to use Similarweb
Chat with Geni
Ask Geni to pull data, take actions, or answer questions using this integration in a conversation.
Build a workflow
Create automated workflows that trigger on events, run on a schedule, or chain multiple tools together.
Power an app
Use this integration as a data source or action layer behind a dashboard, form, or internal tool.
Supported tools
Actions your AI agents can perform with Similarweb.
Audience Interests (Also Visited)
Returns websites frequently visited by the same audience, with affinity and overlap scores.
Audience Overlap
Returns audience overlap data between 2–5 domains (desktop, requires Audience Overlap subscription feature).
Average Visit Duration (Total & Desktop)
Returns the average visit duration in seconds for a domain (total or desktop-only).
Bounce Rate (Total)
Returns the bounce rate (proportion of single-page sessions) for a domain (desktop + mobile combined).
Deduplicated Audience
Returns deduplicated cross-device audience for a domain with desktop-only, mobile-only, and overlap shares.
Demographics: Age and Gender Groups
Returns audience share and engagement metrics for a specific age/gender cohort (Demographics 2.0, desktop + mobile).
Get started automating Similarweb
Ready-to-use workflows
Prompts using Similarweb
Account briefs for new Airtable prospects, powered by Similarweb
When a new domain lands in your Airtable prospects table, pull Similarweb traffic, audience, and channel data, write a short brief, and ping the AE in Slack.
Daily competitor traffic alerts in Slack, only when it matters
Every weekday morning, we check your tracked competitors on Similarweb, log the numbers to a Google Sheet, and Slack you only when a move is meaningful.
Weekly SEO keyword opportunity report in Notion
Every Monday morning, get a ranked Notion page of keywords your competitors rank for that you don't, prioritized by volume and CPC.
Weekly competitor traffic digest in Slack
Every Monday at 8am, get an analyst-style read on your competitors in Slack, leading with the three most material shifts in traffic, channel mix, and geography.
Auto-enrich new HubSpot companies with Similarweb traffic
The moment a new HubSpot contact lands, pull their company's monthly visits, top country, and top marketing channels from Similarweb and write it back to the company record.
