Most agent-builder platforms seem to assume every business runs on Google, Notion, and HubSpot.
Most of the economy runs on something else.
Two of our clients asked us to integrate Bullhorn Recruiting and LeadMagic. Both were paying for Claude and ChatGPT subscriptions that had no native way to reach either one. The AI was there. The data was there. Nothing connected them.
Today we shipped both.
The gap the big model providers leave open
If you work at a tech company, the last two years have been an unbroken wave of automation options. Chain tools together in Zapier. Call the OpenAI API from a Python script. Point Claude at MCP servers that map to your stack. Buy an agent platform with pre-built connectors to every SaaS tool on your desk. The examples online are always the same: Google Calendar, Notion databases, HubSpot deals, Slack threads.
The rest of the economy has been watching from outside. Staffing runs on Bullhorn. Real estate runs on Follow Up Boss. Legal firms run on their own matter-management software. Construction runs on scheduling systems you have never heard of. Healthcare operations, logistics, field service: each one has a CRM that is the center of the workday and nowhere on the big model providers' radar.
Buying a frontier-model seat does not close that gap on its own. The model is capable. The problem is reach. Neither Claude nor ChatGPT has a native path into Bullhorn or LeadMagic. A recruiter paying for an Enterprise seat every month can ask the model anything except the thing they actually need answered: what is going on in the system where my work lives.
What the two clients were trying to do
The first client runs a staffing firm and wanted to reactivate dormant candidates. Their Bullhorn database has over ten thousand candidates they have talked to at some point. Most of them sit there untouched. Bullhorn's 2026 GRID report says 70% of contractors are never redeployed after their last assignment. Reactivation is not one task. It is five: segment dormant candidates, find a current mobile number, draft a personalized message, send it through a channel that actually gets a response, log the outreach back so the record stays clean. LeadMagic handles the mobile-number step better than the general-purpose enrichment providers. Bullhorn is the system of record. The AI does the drafting and the routing. None of that works unless all three are connected.
The second client runs outbound sales inside an agency and needed LeadMagic for the same reason every outbound seller needs it: verified mobile numbers on decision-makers with much higher match rates than the legacy data providers. They were building prospect lists in a CRM the frontier models cannot see, dumping them into a spreadsheet, and pasting enriched numbers back in by hand.
Both of them were paying full price for AI subscriptions that could not help.
What shipping these two integrations actually signals
General Input has been working through a backlog of integrations industry by industry. Bullhorn and LeadMagic are this week. Follow Up Boss for real estate shipped a while back. Attio, Airtable, and the Microsoft stack are already live. Staffing, recruiting, real estate, legal, field service, healthcare operations: every sector has a system of record that belongs on the agent fabric. We are shipping toward that, not toward a single vertical.
If there is a system your business runs on that still doesn't talk to AI, the fastest way to get it supported is to tell us. We have been shipping client by client, which is slower than promising ten integrations a week on a homepage and faster than almost every other platform actually delivers. The homepage carries the current list, and it gets longer every week.
The agent fabric can't be for tech companies only. If a business has a system of record and a workflow worth running, agents should work there. That's what we are building toward.
