Auto-vet creators in Airtable with HypeAuditor and Slack alerts

I want an agent workflow that vets new creators as they land in my Airtable influencer pipeline.

Trigger: poll Airtable for a new record in my "Inbound Creators" table. Each row has at least a handle field and a platform field (Instagram or TikTok). Use Airtable's New Record event.

When a new row appears, the agent should:

1. Read the row to get the handle, the platform, and the Airtable record ID.

2. Call HypeAuditor. If the platform is Instagram, use Get Instagram Report. If the platform is TikTok, use Get TikTok Report. Pass the handle. Pull these fields out of the response: audience authenticity score, engagement rate, fake follower share, top audience countries, age and gender split, follower count, and brand affinity.

3. Compare the metrics against brand fit criteria the user configures when they run the workflow: minimum follower count, minimum engagement rate, minimum audience authenticity score, maximum fake follower share, and target audience countries with a minimum combined share that must fall inside those countries. Use sensible defaults if the user does not override them.

4. Decide a fit tier: Fast-Track if the creator clears every threshold by a comfortable margin, Pass if the creator clears every threshold, or Review if the creator misses one or more thresholds but is still worth a human look. Let the user rename the tiers.

5. Write the result back to the same Airtable row using Update Record. Populate these fields: Fit Tier, Rationale (a one-paragraph plain-English summary of why this tier), Followers, Engagement Rate, Audience Authenticity, Fake Followers %, Top Countries, and Brand Affinity. Let the user remap any of these column names.

6. If the report comes back with red flags (audience authenticity below threshold, fake follower share above threshold, suspicious follower growth flagged by HypeAuditor, or audience country mismatch), also Send a Message in Slack to the user's #creator-vetting channel. The message should include: the handle, the platform, which threshold(s) failed with the actual numbers, the fit tier, and a clickable link back to the Airtable record.

7. If HypeAuditor returns the account as private, restricted, deleted, or too small to report on, write "Cannot vet" plus the reason into the Airtable Rationale field and skip the Slack alert.

Inputs the user should provide when running the workflow: the Airtable base ID and table name for the Inbound Creators table, the field names on that table (handle, platform, fit tier, rationale, and the metric output columns), threshold values for each fit criterion, target audience countries plus the minimum combined share for a country match, and the Slack channel for red-flag alerts.

Use the HypeAuditor, Airtable, and Slack integrations.

Additional information

What does this prompt do?

Watches your Airtable creator pipeline and triggers the moment a new inbound row appears.
Pulls the audience authenticity, engagement rate, fake follower share, top countries, age and gender split, and brand affinity from HypeAuditor for each handle.
Writes a fit tier (Pass, Review, or Fast-Track), a short rationale, and the headline numbers back to the same Airtable record.
Posts a Slack alert in your creator-vetting channel when a creator fails your thresholds so the team can act fast.

What do I need to use this?

An Airtable base with an inbound creators table that has a handle column and a platform column (Instagram or TikTok).
A HypeAuditor account with API access (a paid add-on on your HypeAuditor plan) so we can pull creator reports.
A Slack workspace and the channel where red-flag alerts should land.

How can I customize it?

Tune the thresholds for follower count, engagement rate, audience authenticity, and fake follower share to match your brand standards.
Set the target audience countries and the minimum share of a creator's audience that has to fall inside them to count as a match.
Rename the fit tiers, change which Airtable columns get written back, or swap the Slack channel where alerts post.

Frequently asked questions

Does this work with TikTok creators too, or only Instagram?

Both. The workflow reads the platform column on each Airtable row and pulls the matching Instagram or TikTok report from HypeAuditor automatically.

What counts as a red flag worth alerting Slack about?

Anything that fails the thresholds you set. By default that includes low audience authenticity, an engagement rate below your floor, a high fake follower share, or an audience country mismatch.

Can I change the tier names from Pass, Review, and Fast-Track?

Yes. Those are defaults. Rename them when you set up the workflow and the agent will use your labels instead.

Does this consume HypeAuditor credits every time it runs?

Each Instagram or TikTok report costs one HypeAuditor credit. HypeAuditor caches reports for a year, so rerunning the same creator inside that window is free.

What happens if the creator's account is private or too small to report on?

The workflow writes the reason into the Airtable rationale field and skips the Slack alert. HypeAuditor refunds the credit for unbuildable reports, so nothing is wasted.