Daily Leadfeeder website visitor log to Google Sheets
Every morning at 7am, append yesterday's identified company visitors from Leadfeeder into a running Google Sheet you can pivot and chart in any BI tool.
Build a code workflow that logs yesterday's Leadfeeder website visitors into a Google Sheet every morning so I have a running, dated history every other dashboard and BI tool can pivot against.
Trigger: cron, every day at 7:00am in my local timezone.
Step 1. Compute yesterday's date in YYYY-MM-DD.
Step 2. Call Leadfeeder's List Leads action for my account with start_date and end_date both set to yesterday. Paginate using page[number] starting at 1 with page[size]=100, incrementing page[number] until the returned data array is shorter than 100. Collect every lead across all pages into one in-memory array.
Step 3. If the array is empty, end the workflow with no writes. Do not append a blank row.
Step 4. Map each lead to a row with these columns in this order: visit_date, company_name, domain, country, industry, employee_count, lead_score, page_count, session_count, top_pages, referrer, assigned_to. Use yesterday's date for visit_date. Pull the other fields from the lead's attributes (top_pages is a comma-joined string of the lead's top page paths). If a field is missing on a lead, leave that cell blank.
Step 5. Call Google Sheets Append Values exactly once with the full batch of rows onto a designated tab in a designated spreadsheet. Use valueInputOption USER_ENTERED so dates and numbers parse correctly. One append per run, never one row at a time.
Inputs to expose at the top of the workflow: Leadfeeder account ID, target spreadsheet ID, target tab name, and an optional Leadfeeder custom_feed_id to scope the visitor list to a saved feed. The destination tab should already have a header row matching the column order above.
Additional information
What does this prompt do?
- Runs every morning at 7am and pulls yesterday's identified company visitors from Leadfeeder.
- Adds one row per company to a designated tab with visit date, company name, domain, country, industry, employee count, lead score, page count, session count, top pages, referrer, and assigned owner.
- Writes the full batch in a single append so you build a clean, dated history that any dashboard or BI tool can sit on top of.
- Skips the write on days with no visitors so the sheet never collects blank rows.
What do I need to use this?
- A Leadfeeder account on a paid plan with API access enabled.
- A Google account with edit access to the spreadsheet you want to log into.
- The spreadsheet ID and the name of the tab where the daily rows should land.
How can I customize it?
- Move the run time earlier or later, or switch to a weekday-only cadence.
- Narrow the visitor list to a saved Leadfeeder feed, for example ICP accounts or a specific region.
- Add or remove columns to match the shape your dashboards already expect.
Frequently asked questions
Will this work on the free Leadfeeder plan?
What happens on days with no website visitors?
Can I point this at a different spreadsheet later?
Will it create duplicate rows if I run it twice in one day?
Can I connect this sheet to Looker, Tableau, or Power BI?
Related templates
Stop losing yesterday's website visitors.
Connect Leadfeeder and Google Sheets once, and Geni logs every identified visitor into a clean, dated history your dashboards can sit on top of.