Find the influencer posts worth putting ad budget behind

Every weekday at 8am, find the influencer posts that are breaking out so our paid social team can put budget behind them while they are still hot.

Start by pulling per post metrics from Later using Get Post Performance for the trailing 7 days. That operation returns post metadata and the creator profile alongside the numbers, which is what lets the rest of this work. Keep the date basis on post_date, the default, so the window filters by when each post was published rather than when the metric was recorded. Later requires the metrics parameter on every performance route, so request the engagement metrics we care about explicitly, and walk the pages using nextCursor until it comes back null. Only consider posts published in the last 14 days.

Then build a baseline for each creator in that set using Later Get Creator Performance over the trailing 30 days, which returns per creator metrics with profile and social handles. Batch these lookups rather than firing one call per creator: Later allows 120 requests per minute per IP and will start returning 429s beyond that.

Now do the actual judgement. For each recent post, compare its metrics against that same creator's trailing 30 day norm, not against a flat number shared across all creators. A flat threshold just surfaces the biggest accounts every single day and buries a mid-sized creator having a genuine breakout. Work out which specific metric spiked and by how much relative to that creator's own average, and prefer signals that indicate intent, such as saves, shares and comments, over raw impressions. Rank the candidates by how far they are outrunning their own baseline.

Before shortlisting, read the existing boost queue with Airtable List Records and skip any post that is already sitting there, so the same post is never raised twice. Cap the final shortlist at five posts per day so it stays something the team can act on in a morning. If fewer than five posts genuinely clear their creator's baseline, send a shorter list rather than padding it out with weak candidates.

Post the shortlist to our #paid-social Slack channel using Send a Message. For each post include the creator handle, a link to the post, which metric spiked and by how much against that creator's norm, and a one line rationale for why it is worth putting budget behind. Write the rationale as a real reason someone can act on, not a restatement of the numbers. If nothing cleared the bar that day, say so in one line instead of staying silent, so the team knows the check ran.

Finally, create one row per shortlisted post in our Airtable boost queue using Create Records, with status set to Pending Review. Create Records handles up to 10 records at a time, so a cap of five fits comfortably in a single call. Include the creator handle, the post link, the metric that spiked with its multiple against baseline, and the rationale, so the paid team has everything needed to make the call without going back to Later.

One important constraint: Later's reporting API is read only, so this workflow surfaces and queues boost candidates but cannot action the boost itself. The Airtable row is the handoff to the paid team, and Pending Review is what marks it as awaiting their decision.