Protect your Apollo sender reputation before sequences auto pause

A morning risk board that ranks every sequence and mailbox by bounce rate, so you can clean up bad contacts before Apollo pauses your outbound for you.

App
ApolloSlack BotSalesOperationsEmail AutomationResearch & Monitoring
PromptCreate

I want an app my outbound team opens every morning to protect our sender reputation, before Apollo pauses anything on its own. Build it against Apollo using a master API key, plus Slack Bot for sharing. The main screen is a deliverability risk board with a date range picker at the top and two tabs, Sequences and Mailboxes.

The date range picker drives every number on the page. Default it to the last 7 days and let me pick any range. This filter is load bearing: Apollo's Search Outreach Emails has a 50,000 record display limit, so scope the email search to the selected range, paginate through the results, and show a clear notice on screen if the range is wide enough to hit that cap, so I know when the numbers are truncated.

The Sequences tab lists one row per active sequence, pulled with Search Sequences. Each row shows the sequence name, emails sent, bounce rate, reply rate and spam complaint rate over the selected range. Build those numbers by pulling the sent emails with Search Outreach Emails, joining each email back to its sequence, and using Check Email Stats for per email delivery and engagement detail. Sort worst first, by bounce rate descending.

The Mailboxes tab lists one row per connected sending mailbox, pulled with List Email Accounts, with the same four columns computed by joining the same emails back to the sending mailbox instead of the sequence. Sort worst first here too. Each mailbox row must also list which sequences that mailbox is currently sending for, because one bad mailbox usually drags several sequences down at once. This per mailbox view is the important part: Apollo's own protection is per sequence, not per mailbox, so a failing inbox is invisible until several sequences start tripping thresholds separately.

Colour band the rows against our thresholds. For bounce rate, under 2 percent is healthy, 7 percent or above is a warning, and 10 percent or above is critical, because 10 percent is where Apollo auto pauses a sequence. Band the other columns against healthy benchmarks too: spam complaints under 0.1 percent, reply rate 5 percent or better. Keep the threshold values in one place in settings so we can adjust them without touching the rest of the app.

Clicking any row opens a detail panel for that sequence or mailbox. The panel lists the contacts whose emails bounced or failed inside the selected range, showing contact name, email address, which sequence they were in and what happened. I select the ones I want with checkboxes and remove them from the sequence with Update Contact Status in Sequence, in bulk, with a confirmation step and a clear result summary.

From the same panel I can pause or resume the sequence in place with Deactivate Sequence and Activate Sequence, without leaving the app. Bake in the cleanup rule Apollo expects: removing bounced contacts is the cleanup that should happen before a paused sequence resumes. So if a sequence is paused and still has bounced contacts I have not removed, warn me on the resume action and tell me how many are outstanding, instead of silently resuming it.

Add a Post to Slack button that sends the current risk summary to our revops channel using Slack Bot Send a Message. The summary should carry the date range, the worst sequences and worst mailboxes by bounce rate with their numbers, anything already at or over the critical threshold, and a count of contacts removed and sequences paused from the app in this session.

Everything reads live from Apollo when I open the app and when I change the date range, with a manual refresh available. Remember the date range I last used and the Slack channel I last posted to, per user. There is no schedule here, this is a surface a person opens and works out of.

What does this prompt do?

  • Shows one risk board with two tabs, one row per active sequence and one row per connected sending mailbox, each with emails sent, bounce rate, reply rate and spam complaints over a date range you pick
  • Sorts the worst offenders to the top and colour bands every row against your thresholds, so a sequence drifting toward the auto pause line is obvious at a glance
  • Opens a detail panel on any row listing the contacts who bounced or failed, where you tick the bad ones and remove them from the sequence, then pause or resume that sequence without leaving the app
  • Lists which sequences each mailbox is currently sending for, so when one inbox goes bad you can immediately see everything it is dragging down
  • Posts the current risk summary to your revops Slack channel with one button

What do I need to use this?

  • An Apollo account with active sequences and at least one connected sending mailbox
  • A full access Apollo API key, which the Apollo setup guide walks you through creating
  • A Slack workspace and the channel where you want risk summaries posted

How can I customize it?

  • Change the warning and critical bounce thresholds if your team works to different numbers than 7 and 10 percent
  • Set the default date range the board opens on, such as the last 7 days or the last 30
  • Point the Post to Slack button at a different channel, or change what the summary includes

FAQs

Will this pause my sequences automatically?
No. The board surfaces the risk and ranks it, but pausing, resuming and removing contacts are all things you click. Nothing happens on its own, so you stay in control of live outbound.
What counts as a risky bounce rate?
Apollo warns at 7 percent and automatically pauses a sequence at 10 percent, so those are the warning and critical bands out of the box. Under 2 percent is considered healthy. You can change all three if your team works to different numbers.
Why does it show mailboxes separately from sequences?
Apollo's own protection works per sequence, not per mailbox. In practice one bad inbox usually drags several sequences down at once, so the mailbox tab shows you the shared cause instead of leaving you to fix the same problem sequence by sequence.
Why do I have to pick a date range?
Every number on the board is calculated over the range you choose, so you can compare this week against last week or zoom into the days after a big send. It also keeps the amount of email history being read sensible, since Apollo caps how many records a single search will return.
Do I need to remove bounced contacts before resuming a paused sequence?
Apollo expects at least one cleanup action before a paused sequence goes back to sending, and removing bounced contacts is the usual one. The app tracks this for you and warns you if you try to resume a sequence that still has bounced contacts sitting in it.

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Catch deliverability problems before Apollo does.

Open one board every morning, see exactly which sequences and mailboxes are at risk, and clean them up in a couple of clicks.