Save canceling Whop members with a targeted win back offer

Every morning at 8am, find the Whop memberships that are scheduled to cancel and try to save the valuable ones before their access actually ends. Run this on a schedule rather than a trigger, since a scheduled cancellation is not something we can be notified about in real time.

Start with Whop List Memberships filtered to the canceling status to get everyone who has set their membership to end at the close of the current billing period. If there are none, post a short note saying there was nothing to save today and stop there. Otherwise, for each canceling membership use Whop Retrieve Member to read that person's lifetime spend, access level, and how long they have been a member, and hold on to their plan and the recurring amount that membership is worth.

Before offering anyone anything, enforce the cooldown. Use Whop List Promo Codes to check whether this member already received a win back code in the last 60 days. If they did, skip them completely, do not mint a code and do not email them. Note them as skipped for the summary.

Now decide who is actually worth saving. This is a judgement call, not a fixed rule. Weigh lifetime spend, tenure, and access level together: a long tenured member with high lifetime spend on a premium plan is clearly worth defending, while someone who joined recently, spent very little, or is on a low value plan usually is not. Do not blanket offer a discount to everyone who cancels, since that trains people to cancel for a deal and gives away margin on members who were never going to stay. Size the discount to the value of the member as well, so the strongest offers go to the people with the most recurring revenue at risk.

For each member who clears the bar, use Whop Create Promo Code to mint a fresh code just for them. Make the code unique per member rather than reusing one shared code, restrict it to that member's own plan so it cannot leak or be redeemed against anything else, and expire it in 7 days so the offer carries real urgency.

Then send that member a personal win back email with Gmail Send a Message. Write it like a founder writing to one customer, not a marketing blast. Name specifically what they are about to lose, referring to the actual product or access they are giving up rather than talking in generalities, acknowledge that they chose to cancel, include the code and the exact expiry date, and close with one clear action. Keep it short, plain, and human, with a subject line that reads as personal rather than promotional.

Finish by posting a summary with Slack Send a Message. Cover who was offered what and why they cleared the threshold, the codes issued with their discount sizes and expiry dates, and the total recurring revenue defended across all the offers made. Also list who was deliberately skipped and the reason, whether they fell below the save threshold or were already offered a code inside the 60 day window, so the team can see the judgement being applied and tune the threshold over time.

Two rules that always hold: every code expires in 7 days, and the same member is never offered a second code within 60 days.