Outreach sequence performance report, weekly to Slack

PromptCreate

Every Monday at 8am, review how our Outreach sequences performed over the past week and tell me which ones to fix. Start by using Outreach List Sequences to pull the sequences that are currently active, then call Get Sequence on each one to read its engagement metrics. The metrics come back on the sequence record itself, so there is no separate reporting call to make.

Rank the sequences by reply rate first, then open rate, then click rate. Alongside the rates, keep track of how many prospects each sequence has been delivered to, because volume is what separates a small experiment from a real problem.

Apply these rules when deciding what to flag. Any cold prospecting sequence sitting under a 12 percent reply rate needs attention, since 12 percent is Outreach's own recommended baseline for cold prospecting. Identify cold prospecting sequences from their name and tags, and do not hold nurture, follow up, or inbound sequences to that same bar. Treat high volume sequences with near zero replies as the most urgent problem in the report, ahead of everything else, because those are burning the most sending reputation for the least return. Also call out the single best performing sequence, the one worth cloning as a template for the others.

Post the summary to Slack with the slackbot Send a Message operation, to a channel I will specify. Keep the message to the top five things worth acting on rather than dumping every sequence in the org. Each flagged sequence gets one concrete recommendation, not a generic note: name the specific thing to change, such as rewriting the first touch subject line, cutting the number of steps, tightening the audience filter, or pausing the sequence outright. Lead with the most urgent item.

Separately, append one row per sequence per week to a Google Sheet with the Append Values operation, so we build a trend line instead of only ever seeing a snapshot. Each row should carry the week ending date, the sequence name, whether it is active, the number of prospects delivered to, and the open, click, and reply rates. Write every sequence to the sheet, including the ones that did not make the top five in Slack.

What does this prompt do?

Checks every active sequence in your Outreach account each Monday and reads last week's open, click, and reply rates.
Ranks them so you can see which sequences are working and which are quietly wasting your team's sends.
Flags cold prospecting sequences replying below 12 percent, the baseline Outreach itself recommends, and pushes high volume sequences with almost no replies to the top as the most urgent fix.
Posts the five things most worth acting on to Slack with one specific recommendation each, and logs every sequence to a Google Sheet so you build a trend line over time.

What do I need to use this?

An Outreach account with sequences your team is actively running.
A Slack workspace and a channel where the weekly summary should land.
A Google Sheet to hold the running history, with a tab ready for the weekly rows.

How can I customize it?

Change the day and time. Monday at 8am suits a week kickoff, but some teams prefer Friday afternoon to close the week out.
Move the 12 percent reply rate bar up or down, or apply it to more than just cold prospecting sequences.
Show more or fewer than five sequences in Slack, or send it to a different channel or as a direct message.

FAQs

Why 12 percent?

That is the baseline reply rate Outreach recommends for cold prospecting sequences. Anything below it usually means the targeting or the first message needs work. You can raise or lower the number to match your own benchmarks.

Will this change any of my sequences?

No. It only reads your sequence performance and reports on it. Pausing or editing a sequence stays your call.

What if we run a lot of sequences?

The Slack message is deliberately capped at the top five things worth acting on so it stays readable. Every sequence still gets written to the Google Sheet, so nothing is lost.

What counts as a cold prospecting sequence?

We identify them from your sequence names and tags, so a clear naming convention helps. Nurture, follow up, and inbound sequences are not held to the same reply rate bar, since they naturally perform differently.

Do I still need the reporting dashboard in Outreach?

The performance numbers come straight from your sequences, so the summary stands on its own. The point is that you stop having to remember to open a dashboard, because the review arrives every Monday whether anyone thinks to look or not.