Turn 5-star Trustpilot reviews into queued social posts
When a great review lands, a short social post gets written around the customer's own words and queued to publish, with your team looped in on Slack.
Trustpilot
Sendible
SlackMarketingCustomer SupportContent GenerationFeedback TriageMy best Trustpilot reviews sit on a review site nobody visits. Whenever a new review comes in, I want it turned into a short piece of social proof and queued for publishing. Use the Trustpilot new review poll as the trigger for this workflow.
Before doing anything else, decide whether this review is worth posting at all, and stop the run immediately if it is not. Only continue when the review is 4 or 5 stars and has enough substance to quote, meaning roughly fifteen words or more of actual commentary rather than a bare rating. Anything at 3 stars or below ends the run, and so does a glowing star rating with no written body or a one line "Great service!" that gives me nothing to work with. When a review fails this check, end quietly with no post and no Slack message.
For reviews that pass, use Trustpilot "Get Review" to pull the full review text, the star rating, the reviewer's name, and the public link to the review itself.
Next, make sure I am not about to publish the same testimonial twice. Use Trustpilot "Get All Business Unit Reviews" to look back over the reviews from the last few days, and consider the ones that would also have cleared the 4 or 5 star and substance bar. If one of those makes substantially the same point about the same part of the product as the review I am holding, hold this one back and end the run rather than queueing a near duplicate.
Then write one short social post built around the single most compelling line in the review. Quote that line exactly as the customer wrote it, word for word, inside quotation marks. Include the star rating in the post. Credit the reviewer by first name and last initial only, for example "Sarah M.". Keep the whole thing short enough to work on any network without being trimmed.
Two rules here are absolute. Never embellish, paraphrase, or improve on praise the customer did not actually write, and do not stitch together fragments from different parts of the review to manufacture a better sounding sentence than the one that really exists. If the strongest line is a little plain, post it plain. And never include a reviewer's surname or email address anywhere in the post, even when Trustpilot returns them.
Use Sendible "Get Social Profiles" to find the profiles connected to my account, then use Sendible "Schedule Message" to add the post to a publishing queue rather than firing it instantly. Supply a queue and leave the fixed send date empty so Sendible places the post in that queue, which is what makes testimonials trickle out steadily instead of several landing on the same day.
Finally, use Slack "Send a Message" to post the drafted copy to my marketing channel, together with a link to the original review on Trustpilot so someone can check the quote against the source, and a note on which profiles and which queue it went to. Treat this as a heads up so a human can glance at it and pull it from the queue if something looks wrong, not as a formal approval gate. The post should already be sitting in the queue by the time the Slack message goes out.
Example output
What does this prompt do?
- Watches for new Trustpilot reviews and only acts on the ones worth showing off: 4 or 5 stars with real commentary behind them, not a bare rating.
- Writes one short social post around the single most compelling line, quoted word for word, with the star rating included and the reviewer credited as first name plus last initial.
- Adds the post to your Sendible publishing queue instead of firing it instantly, so testimonials trickle out steadily rather than clustering on one day.
- Drops the draft and a link to the original review into your marketing Slack channel so someone can eyeball it.
What do I need to use this?
- A Trustpilot business account with reviews coming in
- A Sendible account with your social profiles connected and at least one publishing queue set up
- A Slack workspace and a channel where your marketing team will see the drafts
How can I customize it?
- Raise or lower the bar for what counts as quotable, such as requiring more than fifteen words or accepting 5-star reviews only.
- Choose which social profiles and which publishing queue testimonials go into, and how far apart your queue spaces them out.
- Point the heads up at a different Slack channel, or change how far back it looks when checking for a similar testimonial.
FAQs
Will it post anything to my audience without me seeing it first?
Can it change what the customer actually said?
Will it publish reviewers' full names?
What happens to negative reviews?
Won't it keep posting the same kind of testimonial?
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Stop letting five star reviews sit where nobody sees them.
Turn your best Trustpilot reviews into a steady stream of social proof, in the customer's own words.