Turn Algolia no-results searches into Notion content briefs

PromptCreate

Every Monday at 8am, pull my top no-results searches from Algolia for the last 7 days using the Analytics: Top Searches with No Results operation. Cap the run at the top 10 queries so the backlog stays manageable.

For each of those top 10 queries, run Search Single Index against my main catalog index to see what records are close but not matching. The near-misses are the useful context for why customers might have been searching and what related items already exist.

Then, using your judgment, draft a content brief the marketing team can pick up. Each brief should include the exact query, why users are likely asking for it (intent and likely use case), a suggested article or category page to create, a short list of target keywords, and any similar existing items in the catalog that could be linked, expanded, or reused.

Before filing each brief, run Query a Database on my Notion Content backlog database, filtering by the query text, to check whether a brief for that query already exists. If one exists, skip that query. If not, use Create a Page in the Content backlog database with the drafted brief as the page content and the query as the page title.

Finish with a short summary of which queries got new briefs, which were skipped as duplicates already in the backlog, and any queries with unusually high no-result counts that stood out.

What does this prompt do?

Pulls the top searches on your site that came back empty over the past week
Looks up your main catalog index to see what was close but not matching, so each brief has real context
Drafts a content brief per query covering why customers are asking, what to write, target keywords, and any similar items you already have
Checks your Notion backlog for an existing brief on that query and adds only the new ones, capped at ten per run

What do I need to use this?

An Algolia account with search analytics on and your main catalog index
A Notion workspace with a Content backlog database
Your Notion connection shared with that database so we can read and write pages

How can I customize it?

Change the schedule or the lookback window; the default is Monday at 8am covering the past seven days
Raise or lower the cap on how many briefs get filed per run
Point the workflow at a different Algolia index or a different Notion database

FAQs

What counts as a no-results search?

Any query a customer typed into your Algolia-powered search that returned zero matching records. Algolia surfaces these directly in its analytics.

Why cap it at ten briefs a week?

Content teams cannot ship fifty articles at once. Focusing on the top ten recurring gaps keeps the backlog realistic and prioritized so the highest-value pages get written first.

Will duplicate briefs get filed if the same query keeps coming up?

No. Before writing a page, the workflow checks your Content backlog database for an existing brief on that query and skips it if one is already there.

Does my Notion database need specific columns?

We recommend a column for the query text, a status column, and a place for the drafted brief. Column names can be adjusted when you set up the workflow.

Does this work on any Algolia plan?

Analytics availability varies by plan. If you can see Top Searches with No Results in your Algolia dashboard, this workflow can read the same data.

Related templates

Screen chartered vessels for AIS gaps and sanctions red flags

Every six hours we check each ship on your watchlist for unexplained tracking gaps and off-port transfers, then log real findings and alert your team.

Agentic Task

Compare candidate store locations with drive time trade areas

Open one place to see every candidate site mapped with 5, 10 and 15 minute drive time areas, competitor counts, and a site brief you can defend.

App

Browse every competitor ad and build a Notion swipe file

See what your competitors are running on Google, Meta and LinkedIn in one screen, save the best ads to a shared Notion swipe file, and get a teardown on demand.

+1

App

Audience persona studio for brand and product marketers

Pick a brand, competitor, category or hashtag and get persona cards from real social conversation, saved each quarter so you can track how your audience shifts.