Turn competitor AI search wins into weekly content briefs

Every Monday at 7am, mine Profound for the AI prompts where my competitors get mentioned and I do not, then turn each gap into a content brief that is ready to work.

Start in Profound with the List prompts operation to get the tracked prompt set for my category, following the cursor if the prompts run past a single page. Then use Query Answers V2 to pull the raw model answers for those prompts over the past week, including the mentions and citations on each answer so you can see which brands were named and which pages the model pointed to.

Go through the answers and find every prompt where a competitor brand appears in the mentions and my brand is absent. Rank those gaps by how often the gap recurs across different models, since a question that every model answers without me is a bigger problem than a single miss. Take only the top three so we ship rather than drown. The cap is a real business rule, and it also keeps the run inside Profound's limit of 600 requests per hour.

Before creating anything for a gap, use Linear's Search Issues operation to look for an existing open issue covering the same prompt or topic. If one already exists from a previous run, skip that gap and move on to the next ranked one, so repeat weeks do not fill the backlog with duplicates.

For each remaining gap, create the brief in Google Docs. Create Document only makes a blank document with a title, so write the body in a follow up Batch Update Document call. The brief should cover the prompt itself, what the AI answers today, which pages it currently cites, and the specific angle and page we would need in order to win that answer.

Then file a Linear issue for each brief with Create Issue. Title it after the gap, link the Google Doc in the description, and note which competitor is winning the answer and how many models showed the gap, so whoever picks the ticket up knows why it matters before they open the doc.