Turn daily industry news into drafted content angles

Every weekday at 7am, find fresh industry news my company can credibly comment on, turn the best two or three stories into drafted content angles, file each one in my Notion content backlog, and post a single Slack message so a marketer can pick one and publish it that morning.

Start with NewsAPI using Search Everything. Query my industry keywords: <list your keywords and topics here>. Restrict to articles published in the last 24 hours, set language to English, and sort by relevance. Keep in mind that the free NewsAPI Developer plan delays articles by up to 24 hours and only serves articles up to one month old, so a 24 hour lookback is the right window and this workflow should not try to chase breaking news.

The article content field NewsAPI returns is truncated to roughly 200 characters, so draft from the headline, description, source name, and URL rather than assuming you have the full article text. Do not invent details that are not present in what the search returned.

Before drafting anything, check what the backlog already covers. Use Notion Query a Data Source against my content backlog at <link or name your Notion content backlog database> to pull recent entries, and skip any story whose angle is already represented there.

Then judge what is actually worth commenting on. Keep stories where my company has a credible and non-obvious point of view. Skip stories that are just competitor product announcements, skip anything the backlog already covers, skip clickbait and low quality sources, and never draft commentary on tragedy, layoffs, or crisis coverage. If fewer than two stories clear the bar, that is fine. Keep only what is genuinely good rather than padding the list to three.

For each story you keep, label it as an opportunity, a risk, or a trend, then draft a short point of view: a hook of one or two sentences a marketer could open a post with, written in my company's voice rather than as a neutral summary.

Create one page per angle in my Notion content backlog using Create a Page. Use the headline as the page title, and carry the source link, the drafted hook, one line on why it is relevant to us, and the opportunity, risk, or trend label.

Finish by sending a single Slack message with Send a Message to <name your marketing channel>, listing the angles that landed. For each one include the headline, the label, the drafted hook, and a link to its new Notion page. Send one message covering everything, not one message per angle. If nothing cleared the bar that morning, say so briefly rather than staying silent.