Weekly competitive intelligence digest for your competitor list

Every Monday at 8am ET, get a sourced briefing on last week's launches, pricing moves, hires, and funding for each competitor, posted to Slack and archived in Notion.

Agentic Task
ParallelSlackNotionMarketingProductResearch & MonitoringAI ReportsDaily Digests
PromptCreate

Build me an agent workflow that produces a weekly competitive intelligence digest for a list of named competitors I configure. Run it on a cron trigger every Monday at 8:00 AM America/New_York.

Inputs the workflow should accept on the agent input form: (1) a list of competitor objects, each with a display name and one or more official domains (for example name = "Acme", domains = ["acme.com", "blog.acme.com"]); (2) the Slack channel to post the digest in, defaulting to #competitive-intel; (3) the Notion parent page id under which weekly archives should be filed (a page titled "Competitive Intelligence"); (4) an optional override list of topic categories to track.

For each competitor in the list, call Parallel Create Task Run to do focused web research on the past 7 days. Use a source_policy with after_date set to (today minus 7 days) so results are constrained to the last week, and include the competitor's official domains in include_domains where helpful. Ask the task to return, with citations, any: new product or feature launches, blog posts and other announcements, pricing or packaging changes, notable hires and executive moves, and funding or M&A news. Prefer a research-grade processor (core or pro) so outputs carry citations in the basis field. Use the blocking result endpoint rather than busy-polling.

After each Task Run completes, use Parallel Search to backfill any obvious gaps the task missed (for example if pricing or hiring sections are empty, run a targeted search with a date-bounded query). Combine the task output and any backfill into a per-competitor findings object.

Synthesize the per-competitor findings into a single digest with this structure: an executive summary at the top (3 to 6 bullets calling out the most consequential moves of the week across the whole field), then one section per competitor with subheaders for Launches and announcements, Pricing and packaging, People and leadership, Funding and M&A, and Other notable. Every claim in every section must end with a linked source URL pulled from Parallel's citations. If a competitor has zero material updates for the week, skip the section entirely rather than writing a "no updates" placeholder.

Once the digest is assembled, post it to the configured Slack channel using Slack Send a Message. Format it with Slack mrkdwn (single asterisks for bold, <url|text> for links, not standard Markdown). Lead with the executive summary, then the per-competitor sections.

Then call Notion Create a Page to archive the digest under the configured Competitive Intelligence parent page. Title the page "Competitive Intelligence — Week of {Monday's date}". Convert the digest content into Notion blocks (heading_2 for the executive summary and for each competitor, heading_3 for the topic subheaders, bulleted_list_item for items, with link annotations on every source). Use Notion-Version: 2026-03-11.

Quality bar: never invent facts; if Parallel returns nothing for a competitor, that competitor is skipped. Every bullet must carry at least one cited URL. Keep the executive summary genuinely executive (no laundry lists). If the whole week is quiet across every competitor, still post a short message in Slack and create the Notion archive so the team knows the workflow ran.

What does this prompt do?

  • Every Monday at 8am ET, posts a structured weekly digest to your #competitive-intel Slack channel with an executive summary up top and one section per competitor you track.
  • For each competitor, surfaces the last 7 days of product and feature launches, blog posts and announcements, pricing or packaging changes, notable hires and executive moves, and funding or M&A news, with every claim linked to its source.
  • Skips competitors that had no material updates rather than padding the brief, so what lands in Slack is all signal.
  • Archives a dated copy of the digest under a Competitive Intelligence parent page in Notion, so the team can browse a full history of weekly briefings.

What do I need to use this?

  • A Parallel account with an API key, used for the date-bounded web research that powers the digest.
  • A Slack workspace, with the agent connected to the channel you want the digest posted in, such as #competitive-intel.
  • A Notion workspace with a Competitive Intelligence parent page shared with the connection, so weekly archives can be filed underneath it.
  • A list of competitors you want covered, plus the official domains you trust as sources for each one.

How can I customize it?

  • Edit the competitor list at any time, including names, official sites, and any extra domains worth watching for each one.
  • Change the schedule or destination, for example move from Monday to Friday, switch time zones, or post into a different Slack channel.
  • Adjust the topic mix per company, for example add legal filings, partnerships, or customer wins, or drop pricing if it does not matter for your category.
  • Tighten or loosen the bar for what counts as a material update, so quieter weeks stay short and busy weeks still get the full treatment.

FAQs

What if a competitor had nothing meaningful happen last week?
They get skipped. The digest will not pad sections with filler. If every tracked company is quiet, you get a short brief that says so rather than a noisy one.
How does it decide what counts as competitive news?
The agent looks for product or feature launches, blog posts and announcements, pricing or packaging changes, executive hires and departures, and funding or M&A news from the last 7 days. You can tune that list to fit your category.
Where does the underlying research come from?
Parallel does the heavy lifting. It runs deep web research scoped to the past week against each competitor, returns sourced findings, and the agent stitches them into a structured digest where every claim links to a source URL.
How many competitors can I track without it getting slow?
Most teams run 5 to 15. Each company is researched independently, so the brief scales by adding companies to the list, with a small bump in runtime per addition.
Can I send it somewhere other than Slack and Notion?
Yes. The same brief can be routed to email, a different Slack channel, a Linear or Asana doc, or any tool the agent is connected to. Slack plus a Notion archive is the default because it covers both the alert and the searchable history.

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Stop chasing competitor news across 20 browser tabs.

Pick your competitors and your Slack channel once, and a sourced weekly briefing lands every Monday morning, with a Notion archive you can search later.