Weekly competitor funding, pricing, and hiring brief in Notion

Every Monday at 8am, build me a competitive intelligence brief on the competitors I define. I will give you the list of competitor names, and for each one a pricing page URL, a changelog or release notes URL, and a careers page URL.

Start with the outside view. For each competitor, use Notte Search Web to find what was said about them in the past seven days. I care about funding rounds and acquisitions, product launches and major announcements, leadership hires and departures, partnerships, and public commentary from customers or analysts. Scope every search to the last week and keep the source link for anything you decide to report. Ignore SEO filler, press release syndication of the same story across ten sites, and generic listicles that happen to mention the company.

Then confirm the outside view against what each competitor publishes themselves. Use Notte Scrape Webpage on their pricing page, their changelog, and their careers page. From the pricing page pull plan names, prices, billing periods, and any seat or usage limits. From the changelog pull features shipped in the last week along with their ship dates. From the careers page pull the open roles, and pay close attention to which functions and seniority levels they are hiring for, because that is the clearest public signal of where a company is investing next. A wave of infrastructure roles, a first enterprise sales hire, or a new team in a new country each say something specific.

Before you write anything, establish the baseline. My competitive intelligence database in Notion holds one brief per week. Use Query a Data Source against that database sorted by date descending, take the most recent page, and read it with Retrieve Page as Markdown. That page is what you compare this week against. If the database is empty because this is the first run, treat this week as the baseline, say so plainly at the top of the brief, and skip the comparison.

Only include an item if it represents an actual change since last week. A price that has not moved, a role that was already open in last week's brief, a feature already covered, and a funding round you reported before are not news. Cosmetic website edits are not news either, so ignore navigation tweaks, restyled pages, and reworded taglines that do not change the underlying claim. I would much rather read four real moves than twenty padded ones.

Write the brief into my Notion competitive database. Use Create a Page titled with the week's date, then use Update Page Content as Markdown to fill it in. Open the page with a short what changed this week summary covering the three to five most important moves across all competitors, so I get the picture without scrolling. Below that, give me one section per competitor, each with the concrete changes and a brief so what read on why it matters to us. If a competitor did nothing meaningful, write no material change on a single line under their heading and move on.

Finally, use Send a Message to post to my competitive intel channel in Slack with the three most significant moves across all competitors, one line each, plus a link to the full Notion page. Rank them by how much each move could affect our own pricing, positioning, or roadmap, not by how recent or how loud they are. If genuinely nothing significant happened anywhere this week, say that in one line rather than promoting minor items to fill the three slots.