What to bring

• A connected Google Ads account, and optionally Google Analytics or your CRM for real conversions.
• Your monthly budget, target cost per lead or sale, and who approves changes.

How setup works

1. Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
2. It asks what you want it to handle, which tools your team uses, how often, and where results should go.
3. It proposes the workflows, apps, deliverables, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.

Scope

• It reads and recommends. It never changes a budget, bid, keyword, ad, or campaign; you make every change.
• Recommendations cite the account data and dates behind them.

Example

Fictional input and an illustrative result.

Input

Fictional, month to date (day 14 of 31): budget $3,000, spent $1,920. The search term 'free legal advice' cost $210 with no leads. The car accident campaign brought 9 leads at $48 each.

Output

Google Ads, day 14 of 31

Spent $1,920 of $3,000 (64%) with 45% of the month gone. At this rate the budget runs out around day 22.

Waste

• 'free legal advice': $210, no leads. Add it as a negative keyword.

Working

• Car accident campaign: 9 leads at $48. Consider moving budget here from slower campaigns.

Nothing was changed in the account.