Call new Typeform leads within 60 seconds with Bland AI

The moment someone submits your Typeform, an AI voice agent calls them, qualifies the lead, and logs the outcome to HubSpot.

Agentic Task
Bland AITypeformHubSpotSalesLead EnrichmentNotifications & Alerts
PromptCreate

Build an agent workflow that reacts to a new Typeform submission by placing an outbound AI phone call with Bland AI within seconds, then logs the outcome to HubSpot. The goal is to hit the sub-60-second callback window on inbound leads.

Trigger: webhook from Typeform on a new form response. The webhook payload includes the form answers. If any critical field is missing from the webhook body, use Typeform Retrieve Responses to pull the full submission so the agent has name, email, phone, company, and the free-text reason they filled out the form.

Step 1. Parse the submission. Extract at minimum: first name, last name, email, phone number in E.164 format, company, and any free-text answer about why they reached out or what they need. If no phone number is present, skip the call step entirely and jump to the HubSpot logging step with a note explaining that no call was placed because no phone number was provided.

Step 2. Dispatch the outbound call with Bland AI Send Call. Use the task parameter (not a pathway) so this stays self-contained. The task prompt should tell the AI voice agent to: (a) greet the lead by first name and reference what they submitted on the form, (b) confirm this is a good time for a quick two-minute chat, (c) qualify budget, timeline, and whether they are the decision maker, and (d) ask for their preferred next step (book a demo, send info, no thanks). Enable call recording so a transcript is available afterwards. Pass the form answers into the task prompt as context so the AI voice sounds informed.

Step 3. After the call ends, use Bland AI Analyze Call to extract structured fields: call disposition (connected, voicemail, no answer, hung up), qualification status (qualified, not qualified, needs follow-up), stated budget, stated timeline, decision-maker status, and preferred next step. Also use Bland AI Get Corrected Transcript to fetch a clean, punctuated transcript for the record.

Step 4. Update HubSpot. Use HubSpot Get Contact with idProperty=email to look up the contact by the email from the form. If it does not exist, use Create Contact with the form data (first name, last name, email, phone, company). Then use Update Contact to set qualification fields, lifecycle stage (marketing qualified lead if qualified, sales qualified lead if the lead asked for a demo, or leave as-is if not qualified), and any custom properties for budget, timeline, and decision-maker.

Step 5. Use HubSpot Create Note associated with that contact, containing a short summary of the call (disposition, qualification result, and the key quotes from the transcript). Attach or paste the full corrected transcript in the note body.

Step 6. If the lead qualified or asked to talk to a rep, use HubSpot Create Task associated with the contact, assigned to the rep who owns that lead source (make the assignee configurable), with a subject like 'Follow up with [name] from Typeform' and a due date of the same business day. If the lead did not qualify, do not create a task.

Skip path: if the form submission has no phone number, do not call Bland AI at all. Still run Get Contact / Create Contact / Update Contact to keep HubSpot in sync, and use Create Note with a body explaining that no call was attempted because no phone number was captured on the form. Do not create a task in that case.

Keep the workflow self-contained: do not rely on a Bland pathway resource, everything the AI voice agent needs should come from the task prompt built at runtime from the form answers.

Additional information

What does this prompt do?
  • Kicks off the second a new Typeform response arrives, so you hit the sub-minute callback window that lifts conversion.
  • Places an AI voice call to the phone number the lead just submitted, using their answers to sound context-aware and to qualify budget, timeline, and decision role.
  • Analyzes the finished call for disposition and qualification status, then saves a clean transcript and summary to the HubSpot contact.
  • Creates or updates the HubSpot contact, updates lifecycle stage, and opens a follow-up task for the assigned rep when the lead qualifies.
  • Skips the call and logs a note when the form is missing a phone number, so nothing silently falls through.
What do I need to use this?
  • A Typeform account with the lead form you want to react to.
  • A Bland AI account with an outbound number and available call credits.
  • A HubSpot account where the contact record and rep follow-up task should live.
How can I customize it?
  • Change the questions the AI voice agent asks (for example, add a compliance check or swap budget for company size).
  • Adjust which lifecycle stage the contact moves to when the lead qualifies vs. does not qualify.
  • Pick which HubSpot rep gets the follow-up task, or route by territory, deal size, or form answers.

Frequently asked questions

Why does calling within 60 seconds matter?
Response speed is the single biggest predictor of inbound conversion. Reaching a lead in under a minute, while they are still on your site or thinking about you, dramatically outperforms callbacks even an hour later.
What does the AI voice agent actually say on the call?
It greets the lead by name, references what they filled out on the form, and asks a short set of qualifying questions you define, such as budget, timeline, and whether they are the decision maker. You can rewrite the script at any time.
What happens if the form does not include a phone number?
The workflow will not attempt a call. It creates or updates the HubSpot contact and adds a note explaining why no call was placed, so your rep can follow up manually.
Do I need a HubSpot paid plan?
The core actions used here, creating and updating contacts, notes, and tasks, are available on standard HubSpot CRM plans. Some lifecycle stages or custom properties may require a paid tier.
Can I use this with a different CRM instead of HubSpot?
Yes. You can adapt the workflow to log the call results to Salesforce, Pipedrive, Attio, or another CRM you have connected. The trigger and the AI voice call stay the same.

Stop losing inbound leads to slow follow-up.

Connect Typeform, Bland AI, and HubSpot once, and every new form submission gets a qualifying phone call in under a minute.