Enrich new Stripe customers with Apollo and post wins to Salesforce and Slack

Build a code workflow that turns every successful Stripe charge into an enriched Salesforce account update and a Slack celebration.

Trigger: poll Stripe for new charges (event type: new_charge). Only continue when the charge succeeded.

Step 1. Use Stripe Retrieve Customer with the customer ID from the charge to pull the customer's email, name, and metadata.

Step 2. Call Apollo People Enrichment with the customer's email to get their title, seniority, LinkedIn URL, and employment history.

Step 3. Extract the company domain from the customer's email (or from Apollo's people enrichment response) and call Apollo Organization Enrichment with that domain to get industry, employee count, estimated annual revenue, funding stage, and technologies.

Step 4. Use Salesforce Create or Update Account (Upsert) to find or create the matching account by domain (Website or a Domain external ID field). Write the firmographics from Apollo onto the account: Industry, NumberOfEmployees, AnnualRevenue, and a custom Funding Stage field if one exists.

Step 5. Use Salesforce Add Note to Account on that same account. Title the note "New Stripe charge: {{amount}} on {{date}}" and include the charge ID, amount, currency, and the buyer's name and title in the body.

Step 6. Use Slack Send a Message to post in the #wins channel. Format it as a celebratory message with the customer's name, company, charge amount, and a short firmographic summary, for example: "New $4,800 from Acme Inc. (Series B, 240 employees, SaaS). Buyer: Jamie Chen, VP Eng."

Run every step in order. If Apollo enrichment returns no match, skip the firmographic fields but still upsert the Salesforce account, add the note, and post to Slack so the team always sees the win.