Weekly competitor intelligence brief in Notion and Slack

Every Monday at 7am, research what my competitors changed over the past week and write me a competitive intelligence brief. I will give you the list of competitors to track, and for each one a pricing page URL, a changelog or release notes URL, and a blog URL.

For each competitor, use Hyperbrowser to read those three pages. Use Start Crawl Job on each URL so linked sub-pages are picked up too, and collect the output with Get Crawl Job Result once the job finishes. Then run Start Extract Job over the crawled pages and read the output with Get Extract Job Result, pulling structured facts: plan names with their prices and billing periods, any usage limits or seat caps, newly shipped features with ship dates, and the headline positioning claims each competitor leads with.

Before writing anything, read last week's brief. My competitive intel database in Notion holds one page per week. Use Query a Data Source against that database sorted by date descending, take the most recent page, and read it with Retrieve Page as Markdown. That page is the baseline you compare this week's findings against. If the database is empty because this is the first run, treat this week as the baseline, say so at the top of the brief, and skip the comparison.

This report is about what actually changed, not a restatement of the whole landscape. Compare this week's extracted facts against last week's brief and write up only real movement: price changes, plans added or renamed or retired, changed limits, newly shipped features, and genuine shifts in how a competitor positions itself. Ignore cosmetic edits. Navigation tweaks, restyled buttons, reworded taglines, and blog posts that repackage existing material are noise, so leave them out.

Write this week's brief as a new page in the same Notion database using Create a Page, organized by competitor. Under each competitor give me a What changed section listing the concrete moves, and a short So what section reading why it matters to us. If a competitor made no meaningful changes, say that in one line and move on rather than padding the section to make the page look balanced.

Then use Send a Message to post to my competitive intel Slack channel with the three most significant moves across all competitors, one line each, plus a link to the full Notion page. Rank by how much a move could affect our own pricing or positioning, not by how recent it is. If nothing significant happened anywhere, say that in one line instead of promoting minor items to fill the slots.