Weekly competitor traffic digest in Slack
Every Monday at 8am, get an analyst-style read on your competitors in Slack, leading with the three most material shifts in traffic, channel mix, and geography.
Similarweb
Slack BotMarketingSalesResearch & MonitoringAI ReportsDaily DigestsBuild an agent workflow that runs every Monday at 8am local time and posts a weekly competitor traffic and engagement digest to a Slack channel.
Trigger: cron, every Monday at 8am local time.
Configuration the user provides: a list of competitor domains to track (lowercase, no www., no paths), the target Slack channel to post the digest in, and an optional country override (default to world).
On each run, for every configured competitor domain, pull data from Similarweb for the most recent complete month AND the prior month so the agent can compute month-over-month deltas. Use main_domain_only=true and country=world unless a specific market is configured. The Similarweb operations to call per competitor are: Visits (Total & Desktop), Pages Per Visit (Total), Average Visit Duration (Total & Desktop), Marketing Channel Visits (Desktop), and Geography (Traffic by Country).
Then write a single analyst-style narrative digest in Slack mrkdwn. Tone: tight, specific numbers, no hype. The digest must:
1) Lead with the three most material shifts across the entire competitor set. Do not bury the lede with a per-competitor dump. The top of the message is the three biggest movers across visits, engagement, channel mix, or geography, whatever is most interesting that week.
2) Call out notable shifts in marketing channel mix, e.g. a competitor's paid search share jumping several points, social share collapsing, or a new push into display ads. Quote the channel share percentages and the month-over-month delta.
3) Call out any country-mix changes worth flagging, e.g. a competitor's US share dropping while their share in a new market grows.
4) Then list each competitor with their key numbers for the month (total visits, desktop visits, pages per visit, average visit duration) and the biggest movers for that competitor.
5) If Similarweb returned no data for a competitor for either month, note it in the digest instead of silently skipping.
Post the digest as a single message via Slack Bot's Send a Message operation into the configured channel. Keep it to one threaded message rather than spamming the channel.
What does this prompt do?
- Tracks the competitor domains you care about and pulls the latest monthly traffic and engagement numbers from Similarweb.
- Compares the most recent complete month to the prior month so you see what is actually moving, not just absolute numbers.
- Flags notable shifts in marketing channel mix (like a competitor's paid search share jumping) and country mix worth knowing about.
- Posts a single, threaded Slack message that leads with the three biggest shifts, then walks through each competitor.
What do I need to use this?
- A Similarweb account on a plan that includes API access.
- A connected Slack workspace and a channel for the digest to land in.
- A list of the competitor domains you want to track.
How can I customize it?
- Change the schedule, the Slack channel, or the list of competitor domains.
- Switch from worldwide traffic to a specific market like the US or UK.
- Tell the agent which shifts matter most to your team (for example, only paid search and social) so the lede stays relevant.
FAQs
How fresh is the Similarweb data?
Do I need a paid Similarweb plan?
Can it post to a private Slack channel?
What happens if Similarweb has no data for one of my competitors?
Can I get the digest as a DM instead of a channel?
Related templates
Every logo, photo, video cut and ad export in one searchable grid, with previews, campaign tags and rights expiry dates at a glance.
Twice a day we spot the people clicking your pricing and demo pages, create a follow-up task for their owner, and post a ranked recap to Slack.
One board showing every dashboard and Look with its folder, owner and favorite count, so you can find dead content and retire it safely.
Watch every live room on one screen, remove disruptive guests, start recordings and end stuck sessions without anyone opening a terminal.
Every Monday we find leads who never bought, research a real reason to reach out, and send a short personal email instead of another check in.
See the exact hours your chat queue backs up and customers give up waiting, then plan next week's shifts before it happens again.
Stop checking Similarweb tab by tab every Monday.
Connect Similarweb and Slack once, and Geni delivers a sharp competitor read in your channel every Monday at 8am.