Weekly WPForms Digest in Gmail and Slack

Every Monday at 9am in my local timezone, run an agent that produces a weekly digest of WPForms activity across the forms I care about, then emails it to me and posts a shorter version to a Slack channel.

Trigger: cron, every Monday at 9am.

Inputs the agent should accept as configuration: the list of WPForms form IDs to include, the Gmail recipient address (or addresses) for the full digest, and the Slack channel for the short team version.

Steps the agent should follow each run:

1. For each configured form ID, use WPForms List Form Entries to pull all submissions from the last seven days. Page through if needed so nothing is missed.

2. Also pull the seven days before that (days 8 to 14 back) for each form so you can compute a week-over-week change.

3. Analyze the entries. For each form, calculate total submissions this week, the percent change versus last week, and the top recurring themes you see in the field values. Themes typically include campaign or UTM sources, product interest, plan or pricing intent, and support topics, but adapt to whatever fields the form actually has.

4. Identify notable individual entries that look high value. Default signals: business email domains, senior job titles, larger company size, mentions of specific products or competitors, or explicit requests like demo or pricing. Pick the top three to five across all forms.

5. Flag anomalies. Call out sudden spikes in volume on any form, unusual drops, suspicious clusters like many submissions from the same IP or domain in a short window, gibberish in name or message fields, or other patterns that look like spam or bot traffic.

6. Compose the digest. Write a short narrative summary at the top (two to four sentences) covering the headline numbers and the most interesting takeaway. Below that, use bullets organized by form: volume and week-over-week change, top themes, the high value entries, and any anomalies. Keep it scannable.

7. Use Gmail Send a Message to email the full digest to the configured recipient. Subject line should include the date range, for example: WPForms weekly digest, May 12 to May 18. Body is the full digest in clean HTML or plain text.

8. Use Slack Send a Message to post a shorter team version in the configured channel. The Slack version should fit in roughly 10 to 15 lines: the narrative summary, one line per form with volume and week-over-week change, and any anomalies that need attention. Skip the long entry breakdown since the email already has it.

If a form had zero submissions in the last seven days, still include it in the digest with a zero count so quiet forms do not silently fall out of view. If WPForms returns an error for a specific form ID, note it in the digest rather than failing the whole run.

Tone: concise, practical, focused on what someone running growth or operations actually needs to act on this week.

Additional information

What does this prompt do?

Pulls the last seven days of submissions from the WPForms you pick on your WordPress site.
Summarizes total volume per form, week-over-week change, recurring themes, and entries that look high value.
Flags anything that looks unusual, like a sudden spike in submissions or a pattern that smells like spam.
Emails you the full digest on Monday morning and posts a shorter team version in the Slack channel you choose.

What do I need to use this?

A WordPress site running WPForms Pro with the Zapier addon installed.
The form IDs you want included in the digest.
A Gmail account for the long version of the digest.
A Slack workspace and the channel where the short team version should land.

How can I customize it?

Swap which day or time the digest runs, for example Friday afternoon instead of Monday morning.
Add or remove forms by editing the list of form IDs the agent reads from.
Change who gets the email and which Slack channel receives the team summary.
Tell the agent what counts as a high value entry for your team, like specific job titles, plan tiers, or campaign sources.

Frequently asked questions

Does this work with the free version of WPForms?

No. This requires WPForms Pro or higher with the Zapier addon installed and activated. The submission data this digest needs is only exposed on Pro and above.

Can I include more than one form in the same digest?

Yes. Give the agent a list of form IDs and it will pull each one, then break out the volume and themes for every form individually in the summary.

What if a form had no submissions last week?

The digest still includes the form and notes that it had zero entries, so quiet forms do not silently disappear from your weekly view.

How does it pick out high value entries?

By default it looks for signals like business email domains, senior job titles, and large company size when those fields exist. You can tell it exactly what high value means for your team and it will tune the picks accordingly.

Can I change the Slack channel or skip Slack entirely?

Yes. The Slack channel is configurable, and you can remove the Slack post if you only want the email. You can also flip it the other way and only post to Slack.