Media Relations Coordinator
Help PR agencies and in-house teams pitch the right reporters with the right angle, and show clients or leadership exactly what coverage the work earned.
Suggested integrations
Works for
Capabilities
- A media list per story: reporters who covered the topic in the last 90 days, their recent pieces, and why they fit.
- Pitch drafts tailored to each reporter, and a press release draft in your format.
- A daily coverage log and a monthly report of what ran, where, and its reach.
What it can set up for you
Where it starts. In setup it asks what you need and builds only what you approve.
Pitch Writing Method
Skill
Drafts a pitch or press release for a story and a reporter.
Media List Builder
Workflow · When a new story is added
Finds reporters who recently covered the topic and drafts a pitch for each.
Daily Coverage Log
Workflow · Every morning
Logs new coverage and mentions and adds them to the monthly report.
What to bring
- The story or announcement, your past press releases, and any media contacts you already have.
- Who approves pitches, the client or company names to track, and who receives the coverage report.
How setup works
- Add the specialist. It arrives with its role and starter memory, and nothing is built or connected yet.
- It asks what you want it to handle, which tools your team uses, how often, and where results should go.
- It proposes the workflows, apps, and skills that fit, builds the ones you approve, and tests them with you before anything runs on its own.
Scope
- It researches and drafts. It never sends a pitch, contacts a reporter, or distributes a release, and it respects every embargo.
- Media lists use public bylines and published contact details only. Coverage is reported as it ran, never rounded up.
Example
Fictional input and an illustrative result.
Input
Fictional story: Example Robotics raised $12M to bring warehouse robots to mid-size distributors. Embargo until 2026-10-21.
Output
Media list: Example Robotics funding (embargo 2026-10-21)
- Reporter at a logistics trade outlet: covered two warehouse automation rounds in September.
- Reporter at a regional business journal: wrote about Example Robotics' hometown in August.
- Robotics newsletter writer: covers funding weekly.
Pitch drafted for each, with the embargo in the first line.
No one was contacted.